MediaAlpha, Inc.

Our Company helps insurance carriers and distributors acquire consumers more efficiently and at greater scale using technology and data science. Its technology platform connects insurance carriers, agents, and consumers in real-time. The company supports customer acquisition for insurance carriers, facilitating $2.2 billion in Transaction Value across its platform during the year ended December 31, 2025. Its core business areas are property & casualty ("P&C") insurance, health insurance, and life insurance. The company's platform allows buyers and sellers to transact with transparency. Buyers, or Demand Partners, are typically insurance carriers, agents, or distributors seeking to reach insurance consumers. Sellers, or Supply Partners, are generally insurance carriers aiming to monetize consumers who do not convert or have low expected lifetime value (LTV), or insurance-focused research destinations and other financial websites monetizing high-intent users. The model allows the same insurance carrier or distributor to act as both a Demand and Supply Partner. This supply partnership enables insurance carriers to generate revenue from website visitors who either do not qualify for a policy or are more valuable as referrals to other carriers.