Officer & Director Steven Yi Files to Sell $11.4M in Shares, Adding to Insider Distribution
MAX sits 97% above its 52-week low of $7.09.
Summary
Officer and Director Steven Yi has filed to sell $11.4 million worth of MediaAlpha shares, a substantial transaction that adds to a recent trend of insider selling while the stock is near its 52-week high.
Key Events · Ownership and Investor Activity · MAX
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Significant Insider Sale Intent
Officer and Director Steven Yi has filed a Form 144 indicating intent to sell 816,000 shares, valued at approximately $11.4 million.
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High-Level Executive Selling
The filer, Steven Yi, holds key roles as both an Officer and Director, making this a notable executive transaction.
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Timing Near 52-Week Highs
This intent to sell comes as MediaAlpha's stock is trading near its 52-week high, suggesting profit-taking.
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Continuation of Insider Distribution
This filing is part of an ongoing pattern of insider selling at MediaAlpha, with Steven Yi having already sold nearly $3 million in shares in the last three months.
Analysis · MAX · Trade & Services
Officer and Director Steven Yi has filed a Form 144 indicating intent to sell 816,000 shares, valued at approximately $11.4 million. This proposed sale represents a significant portion of the company's market capitalization and comes as the stock trades near its 52-week high. This filing extends a recent pattern of insider selling at MediaAlpha, with Yi himself having already sold nearly $3 million in shares over the past three months.
How filings like this one have moved
In the 30 days to Oct 26, 2026, 45.6% of the 241 measured filings Wiseek scored 9 moved their stock by 5% or more by the next session's close. The median move was -0.73%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, MAX was trading at $14.00 on NYSE in the Trade & Services sector, with a market capitalization of approximately $872.9M. The 52-week trading range was $7.09 to $14.06. This filing was assessed with negative market sentiment and an importance score of 9 out of 10.