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MAX
NYSE Trade & Services

Officer & Director Steven Yi Files to Sell $11.4M in Shares, Adding to Insider Distribution

Analysis by Wiseek AI
Sentiment info
Negative
Importance info
9
Price
$14
Mkt Cap
$872.906M
52W Low
$7.09
52W High
$14.06
52W Position info
97% above low
Off High info
at 52W high
Rel. Volume info
1.5× avg
Market data snapshot near publication time

MAX sits 97% above its 52-week low of $7.09.

Summary

Officer and Director Steven Yi has filed to sell $11.4 million worth of MediaAlpha shares, a substantial transaction that adds to a recent trend of insider selling while the stock is near its 52-week high.


Key Events · Ownership and Investor Activity · MAX

  • Significant Insider Sale Intent

    Officer and Director Steven Yi has filed a Form 144 indicating intent to sell 816,000 shares, valued at approximately $11.4 million.

  • High-Level Executive Selling

    The filer, Steven Yi, holds key roles as both an Officer and Director, making this a notable executive transaction.

  • Timing Near 52-Week Highs

    This intent to sell comes as MediaAlpha's stock is trading near its 52-week high, suggesting profit-taking.

  • Continuation of Insider Distribution

    This filing is part of an ongoing pattern of insider selling at MediaAlpha, with Steven Yi having already sold nearly $3 million in shares in the last three months.


Analysis · MAX · Trade & Services

Officer and Director Steven Yi has filed a Form 144 indicating intent to sell 816,000 shares, valued at approximately $11.4 million. This proposed sale represents a significant portion of the company's market capitalization and comes as the stock trades near its 52-week high. This filing extends a recent pattern of insider selling at MediaAlpha, with Yi himself having already sold nearly $3 million in shares over the past three months.

At the time of this filing, MAX was trading at $14.00 on NYSE in the Trade & Services sector, with a market capitalization of approximately $872.9M. The 52-week trading range was $7.09 to $14.06. This filing was assessed with negative market sentiment and an importance score of 9 out of 10.

View Main SEC Filing

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MAX - Latest Insights

MAX
Jul 06, 2026, 5:33 PM EDT
Filing Type: 144
Importance Score:
9
Price at Filing: $14.00
Real-time Price: $14.05 info
Change: +$0.050 (+0.36%) info
Market Cap: $872.906M info
MAX
Jul 06, 2026, 5:32 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $14.00
Real-time Price: $14.05 info
Change: +$0.050 (+0.36%) info
Market Cap: $872.906M info
MAX
Jun 29, 2026, 4:31 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $12.39
Real-time Price: $14.05 info
Change: +$1.66 (+13%) info
Market Cap: $872.906M info
MAX
Jun 29, 2026, 4:05 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $12.39
Real-time Price: $14.05 info
Change: +$1.66 (+13%) info
Market Cap: $872.906M info
MAX
Jun 15, 2026, 4:05 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $9.84
Real-time Price: $14.05 info
Change: +$4.21 (+43%) info
Market Cap: $872.906M info
MAX
Jun 02, 2026, 6:44 AM EDT
Source: PR Newswire
Importance Score:
8
Price at Filing: $9.35
Real-time Price: $14.05 info
Change: +$4.70 (+50%) info
Market Cap: $872.906M info
MAX
May 18, 2026, 4:14 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $8.29
Real-time Price: $14.05 info
Change: +$5.76 (+69%) info
Market Cap: $872.906M info
MAX
May 01, 2026, 5:30 PM EDT
Filing Type: SCHEDULE 13D/A
Importance Score:
7
Price at Filing: $9.01
Real-time Price: $14.05 info
Change: +$5.04 (+56%) info
Market Cap: $872.906M info
MAX
Apr 29, 2026, 4:19 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $9.65
Real-time Price: $14.05 info
Change: +$4.40 (+46%) info
Market Cap: $872.906M info
MAX
Apr 29, 2026, 4:05 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $10.00
Real-time Price: $14.05 info
Change: +$4.05 (+41%) info
Market Cap: $872.906M info