Officer Keith Cramer Files Intent to Sell $369K in Shares
MAX sits 39% above its 52-week low of $7.09.
Summary
MediaAlpha officer Keith Cramer filed a Form 144 indicating intent to sell 39,000 shares valued at approximately $369,330, adding to previous sales by the same officer in the last three months.
Key Events · Ownership and Investor Activity · MAX
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Officer Files Intent to Sell Shares
Officer Keith Cramer has filed a Form 144, indicating an intent to sell 39,000 shares of common stock.
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Proposed Sale Value
The proposed sale has an approximate market value of $369,330.00.
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Previous Sales by Officer
This filing follows previous sales by the same officer, totaling 33,000 shares for gross proceeds of $300,438.00 over the past three months.
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Shares Acquired via Compensation
The shares intended for sale were acquired through a restricted stock lapse as equity compensation.
Analysis · MAX · Trade & Services
An officer's intent to sell shares, even if acquired through compensation, contributes to a pattern of insider distribution. This filing adds to the $4.1 million in net insider sales over the past 90 days and comes shortly after news of an investigation into the company's board and senior management. While the individual sale is modest, the cumulative effect and timing are notable.
How filings like this one have moved
In the 30 days to Oct 17, 2026, 29.7% of the 1516 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.48%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, MAX was trading at $9.84 on NYSE in the Trade & Services sector, with a market capitalization of approximately $613.5M. The 52-week trading range was $7.09 to $13.92. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.