Director Eugene Nonko Files Intent to Sell $11.5M in Shares via 10b5-1 Plan
MAX sits 97% above its 52-week low of $7.09.
Summary
A director at MediaAlpha, Eugene Nonko, plans to sell $11.5 million in company shares through a pre-arranged 10b5-1 plan, adding to recent insider distribution.
Key Events · Ownership and Investor Activity · MAX
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Director Files Intent to Sell Significant Stake
Director Eugene Nonko filed a Form 144 to sell 827,874 shares of common stock, valued at approximately $11.5 million.
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Sale Under Pre-Planned 10b5-1 Program
The proposed sale is being conducted under a 10b5-1 trading plan adopted on March 3, 2026, indicating a pre-scheduled disposition.
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Adds to Existing Insider Selling Trend
This filing extends a pattern of insider selling at MediaAlpha, with Nonko having sold shares previously, and comes as the stock trades near its 52-week high.
Analysis · MAX · Trade & Services
Director Eugene Nonko has filed a Form 144 indicating intent to sell approximately $11.5 million worth of shares. This significant proposed sale, representing over 1.3% of the company's market capitalization, is being executed under a pre-planned 10b5-1 trading plan adopted in March 2026. This follows a pattern of insider selling at MediaAlpha, including previous sales by Nonko, and occurs while the stock is trading near its 52-week high.
How filings like this one have moved
In the 30 days to Oct 17, 2026, 29.7% of the 1516 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.48%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, MAX was trading at $14.00 on NYSE in the Trade & Services sector, with a market capitalization of approximately $872.9M. The 52-week trading range was $7.09 to $14.06. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.