Director Files Intent to Sell Additional $410K in Shares, Continuing Recent Sales Trend
MAX sits 75% above its 52-week low of $7.09 on elevated volume (2.1× avg).
Summary
Director Eugene Nonko filed to sell $410,175 in shares, extending a pattern of significant insider sales at MediaAlpha, which has seen nearly $5 million in net insider selling over the last 90 days.
Key Events · Ownership and Investor Activity · MAX
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Director Files Intent to Sell Shares
Director Eugene Nonko filed a Form 144 indicating intent to sell 34,461 shares of common stock, valued at approximately $410,175.
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Continuation of Insider Selling Trend
This proposed sale adds to Nonko's previous sales of 296,557 shares totaling $2,554,476 over the past three months, signaling an ongoing reduction in his stake.
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Part of Broader Insider Distribution
The filing contributes to a wider trend of insider distribution at MediaAlpha, with net insider sales reaching nearly $5 million in the last 90 days.
Analysis · MAX · Trade & Services
This Form 144 indicates Director Eugene Nonko's intent to sell an additional $410,175 worth of shares. This follows a pattern of significant sales by Nonko, who has already sold over $2.5 million in shares in the past three months. The filing contributes to an overall insider distribution trend at MediaAlpha, which has seen nearly $5 million in net insider sales recently. This ongoing selling by a director could be interpreted negatively by investors, suggesting a lack of conviction or a need for liquidity.
How filings like this one have moved
In the 30 days to Oct 16, 2026, 29.2% of the 1503 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.39%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, MAX was trading at $12.39 on NYSE in the Trade & Services sector, with a market capitalization of approximately $772.5M. The 52-week trading range was $7.09 to $13.92. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.