Director Files Intent to Sell Over $1.3M in MediaAlpha Shares
MAX sits 42% above its 52-week low of $7.09 on elevated volume (2.7× avg).
Summary
A director of MediaAlpha, Inc. has filed a Form 144 indicating intent to sell common stock valued at over $1.3 million, continuing a pattern of insider dispositions.
Key Events · Ownership and Investor Activity · MAX
-
Director Files Intent to Sell Shares
Director Eugene Nonko has filed a Form 144 to sell 132,203 shares of MediaAlpha, Inc. common stock, with an approximate market value of $1.32 million.
-
Continuation of Insider Selling Pattern
This proposed sale follows previous dispositions by Nonko, who has sold 363,897 shares totaling $4.33 million in gross proceeds over the past three months, indicating a consistent pattern of insider selling.
-
Context of Recent Company Performance
This intent to sell comes shortly after MediaAlpha reported robust full-year 2025 financial results and doubled its share repurchase program to $100 million on February 23, 2026.
Analysis · MAX · Trade & Services
Director Eugene Nonko has filed a Form 144 indicating an intent to sell 132,203 shares of MediaAlpha, Inc. common stock, valued at approximately $1.32 million. This proposed sale represents a notable disposition by a director, following the company's recent strong full-year 2025 financial results and the doubling of its share repurchase program. The filing also details that Nonko has sold over $4.3 million in shares in the past three months, suggesting a consistent pattern of insider selling. While the company recently announced a significant share repurchase program, this ongoing insider selling could be perceived negatively by investors, potentially signaling a lack of conviction despite positive company performance.
How filings like this one have moved
In the 30 days to Sep 13, 2026, 29.5% of the 1753 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.20%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, MAX was trading at $10.05 on NYSE in the Trade & Services sector, with a market capitalization of approximately $655.3M. The 52-week trading range was $7.09 to $13.92. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.