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MAX
NYSE Trade & Services

Director Files Intent to Sell Over $1.3M in MediaAlpha Shares

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Internet Stocks · Communication
Sentiment info
Negative
Importance info
7
Price
$10.05
Mkt Cap
$655.276M
52W Low
$7.09
52W High
$13.92
52W Position info
42% above low
Off High info
28% below high
Rel. Volume info
2.7× avg
Market data snapshot near publication time

MAX sits 42% above its 52-week low of $7.09 on elevated volume (2.7× avg).

Summary

A director of MediaAlpha, Inc. has filed a Form 144 indicating intent to sell common stock valued at over $1.3 million, continuing a pattern of insider dispositions.


Key Events · Ownership and Investor Activity · MAX

  • Director Files Intent to Sell Shares

    Director Eugene Nonko has filed a Form 144 to sell 132,203 shares of MediaAlpha, Inc. common stock, with an approximate market value of $1.32 million.

  • Continuation of Insider Selling Pattern

    This proposed sale follows previous dispositions by Nonko, who has sold 363,897 shares totaling $4.33 million in gross proceeds over the past three months, indicating a consistent pattern of insider selling.

  • Context of Recent Company Performance

    This intent to sell comes shortly after MediaAlpha reported robust full-year 2025 financial results and doubled its share repurchase program to $100 million on February 23, 2026.


Analysis · MAX · Trade & Services

Director Eugene Nonko has filed a Form 144 indicating an intent to sell 132,203 shares of MediaAlpha, Inc. common stock, valued at approximately $1.32 million. This proposed sale represents a notable disposition by a director, following the company's recent strong full-year 2025 financial results and the doubling of its share repurchase program. The filing also details that Nonko has sold over $4.3 million in shares in the past three months, suggesting a consistent pattern of insider selling. While the company recently announced a significant share repurchase program, this ongoing insider selling could be perceived negatively by investors, potentially signaling a lack of conviction despite positive company performance.

At the time of this filing, MAX was trading at $10.05 on NYSE in the Trade & Services sector, with a market capitalization of approximately $655.3M. The 52-week trading range was $7.09 to $13.92. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.

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MAX - Latest Insights

MAX
Jul 06, 2026, 5:33 PM EDT
Filing Type: 144
Importance Score:
9
Price at Filing: $14.00
Real-time Price: $12.85 info
Change: -$1.15 (-8%) info
Market Cap: $818.661M info
MAX
Jul 06, 2026, 5:32 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $14.00
Real-time Price: $12.85 info
Change: -$1.15 (-8%) info
Market Cap: $818.661M info
MAX
Jun 29, 2026, 4:31 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $12.39
Real-time Price: $12.85 info
Change: +$0.460 (+4%) info
Market Cap: $818.661M info
MAX
Jun 29, 2026, 4:05 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $12.39
Real-time Price: $12.85 info
Change: +$0.460 (+4%) info
Market Cap: $818.661M info
MAX
Jun 15, 2026, 4:05 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $9.84
Real-time Price: $12.85 info
Change: +$3.01 (+31%) info
Market Cap: $818.661M info