Deckers Authorizes $3.5B Buyback Boost; HOKA, UGG Sales Drive FY26 Growth
DECK sits 29% above its 52-week low of $78.91 on elevated volume (2.2× avg).
Summary
Deckers announced a significant increase to its share repurchase program, adding $3.5 billion to bring the total authorization to approximately $5 billion. This follows the company's fiscal year 2026 earnings report, which also highlighted strong brand performance with HOKA sales up 15.9% to $2.59 billion and UGG sales rising 8.2% to $2.74 billion. While the company reaffirmed its FY27 outlook, it noted macro headwinds, Hoka wholesale issues, and tariff impacts on margins. The substantial buyback increase signals strong management confidence and represents a significant return of capital to shareholders, which is a major positive for the stock.
At the time of this announcement, DECK was trading at $101.52 on NYSE in the Trade & Services sector, with a market capitalization of approximately $14.6B. The 52-week trading range was $78.91 to $127.95. This news item was assessed with positive market sentiment and an importance score of 9 out of 10. Source: Wiseek News.