Deckers Outdoor Corporation

DECKERS OUTDOOR CORP is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for both everyday casual lifestyle use and high-performance activities. The company markets its products primarily under three proprietary brands: HOKA, UGG, and Teva. These brands compete across the fashion and casual lifestyle, performance, running, and outdoor markets. DECKERS OUTDOOR CORP believes its products are distinctive and appeal to a broad demographic. Products are sold through quality domestic and international retailers and international distributors in the wholesale channel, and directly to global consumers through the Direct-to-Consumer (DTC) channel, which includes e-commerce and retail stores. The company differentiates its brands and products by offering diverse lines that emphasize fashion, performance, authenticity, functionality, quality, and comfort, with products tailored to various activities, seasons, and demographic groups. All products are manufactured by independent third-party contractors. The HOKA brand is a premium line of year-round performance footwear, offering enhanced cushioning and inherent stability with minimal weight. Originally designed for ultra-runners, HOKA now appeals to world champions, tastemakers, and everyday athletes. Its product line includes running, trail, hiking, fitness, and lifestyle footwear, as well as apparel and accessories. The UGG brand is an iconic and recognized brand in the industry, known for building niche brands into consumer-focused fashion lifestyle market leaders. UGG creates products and experiences designed to provide comfort, softness, warmth, and confidence.