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Apple Inc.

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Apple Inc.

AAPL·NASDAQ·Technology·CIK 0000320193

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories, and sells a variety of related services. The company's fiscal year concludes on the last Saturday of September, spanning either 52 or 53 weeks. Its product offerings include iPhone, a line of smartphones operating on its iOS system, which features models such as iPhone 17 Pro, iPhone Air™, iPhone 17, iPhone 16, and iPhone 16e. Mac, the company's personal computer line based on macOS, includes laptops like MacBook Air and MacBook Pro, and desktops such as iMac, Mac mini, Mac Studio, and Mac Pro. iPad, a line of multipurpose tablets running on iPadOS, comprises iPad Pro, iPad Air, iPad, and iPad mini. The Wearables, Home and Accessories segment includes smartwatches, wireless headphones, and spatial computers. Smartwatches, based on watchOS, include Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3. Wireless headphones consist of AirPods, AirPods Pro, AirPods Max, and Beats products. Apple Vision Pro is the company's spatial computer, powered by visionOS. Home products include Apple TV 4K, a media streaming and gaming device on tvOS, and HomePod and HomePod mini, which are high-fidelity wireless smart speakers. Accessories encompass both Apple-branded and third-party items. Services provided by Apple Inc. include advertising, which covers third-party licensing arrangements and the company's own advertising platforms. Additionally, the company offers a portfolio of fee-based service and support products under the AppleCare brand.

Apple Inc. (NASDAQ:AAPL) is a publicly traded company in the Technology sector. Wiseek has independently scored 196 items for AAPL at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-10-27, rated 7/10. Across its 20 most recent items scored 7 or higher, the top rating is 8/10, with 2 rated 8 or above.

Recent high-impact activity:

  • Foldable iPhone Duo Debuts at $1,999; Demand Seen Outstripping 6M-Unit Supply Cap
  • Duo Shipment Forecast Cut to 8-9M as Wait Times Top Three Months Ahead of Nov 2 Q4 Report
  • iPhone 18 Pro Launch Sales Edge 3.1% Above iPhone 17 Pro, Counterpoint Says
  • iPhone Duo Displays Cracking Near Hinge Days After Launch; Apple Offers Replacements
  • Foldable iPhone Duo Sells Out at Launch; Apple Reportedly Boosts Orders 30%

Financial Snapshot

Fiscal year ended September 27, 2025
Revenue
$416.16B
Net Income
$112.01B
Diluted EPS
$7.46
Op. Cash Flow
$111.48B
Free Cash Flow
$98.77B
Gross Profit
$195.2B
Operating Income
$133.05B
Cash & Equivalents
$35.93B
Total Debt
$90.68B
Debt / Equity
1.23×
Net Margin
26.9%
Shares Outstanding
14.77B sh
Source: 10-K · filed 2025-10-31 · accession 0000320193-25-000079

Short Interest & Short Volume

3.71 days to cover

FINRA reported short interest of 131,591,865 shares in AAPL as of the October 15, 2026 settlement, a 9.0% increase from the prior period — about 3.7 days to cover at its recent average daily volume. On October 28, 2026, 46.5% of AAPL volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)131,591,865 shares as of October 15, 2026
Change vs prior period▲ 9.0%
Days to cover3.71 at avg daily volume of 35,498,663
Daily short volume (FINRA facilities)46.5% of 9,018,361 shares on October 28, 2026
5-day average short volume55.1%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

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$345.71 +0.55% today
52-week range · as of 2026-07-31 $201.5 – $345.71
Market cap
$5.02T
Volume
35.7M (0.9× avg)
3-mo avg 39.1M
Live data · 2026-10-29 00:34 UTC · Market overnight

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feed AAPL - Latest Insights

AAPL
Oct 27, 2026, 10:47 AM EDT
Source: Binance News
Importance Score:
7
Price at Filing: $347.11
Real-time Price: $345.71 info
Change: -$1.40 (-0.40%) info
Market Cap: $5.018T info
AAPL
Oct 27, 2026, 3:00 AM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $343.56
Real-time Price: $345.71 info
Change: +$2.15 (+0.62%) info
Market Cap: $5.018T info
AAPL
Oct 27, 2026, 2:21 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $343.56
Real-time Price: $345.71 info
Change: +$2.15 (+0.62%) info
Market Cap: $5.018T info
AAPL
Oct 27, 2026, 12:12 AM EDT
Source: Benzinga
Importance Score:
7
Price at Filing: $343.56
Real-time Price: $345.71 info
Change: +$2.15 (+0.62%) info
Market Cap: $5.018T info
AAPL
Oct 25, 2026, 8:34 PM EDT
Source: Binance News
Importance Score:
7
Price at Filing: $347.61
Real-time Price: $345.71 info
Change: -$1.90 (-0.55%) info
Market Cap: $5.018T info
AAPL
Oct 25, 2026, 3:00 AM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $347.61
Real-time Price: $345.71 info
Change: -$1.90 (-0.55%) info
Market Cap: $5.018T info
AAPL
Oct 24, 2026, 1:45 AM EDT
Source: Business Line
Importance Score:
7
Price at Filing: $347.61
Real-time Price: $345.71 info
Change: -$1.90 (-0.55%) info
Market Cap: $5.018T info
AAPL
Oct 22, 2026, 8:34 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $348.60
Real-time Price: $345.71 info
Change: -$2.89 (-0.83%) info
Market Cap: $5.018T info
AAPL
Oct 20, 2026, 3:00 AM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $343.04
Real-time Price: $345.71 info
Change: +$2.67 (+0.78%) info
Market Cap: $5.018T info
AAPL
Oct 16, 2026, 3:00 AM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $340.81
Real-time Price: $345.71 info
Change: +$4.90 (+1%) info
Market Cap: $5.018T info
AAPL
Oct 15, 2026, 1:35 AM EDT
Source: Seeking Alpha
Importance Score:
7
Price at Filing: $344.80
Real-time Price: $345.71 info
Change: +$0.910 (+0.26%) info
Market Cap: $5.018T info
AAPL
Oct 15, 2026, 12:34 AM EDT
Source: Seeking Alpha
Importance Score:
8
Price at Filing: $344.80
Real-time Price: $345.71 info
Change: +$0.910 (+0.26%) info
Market Cap: $5.018T info
AAPL
Oct 14, 2026, 4:55 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $343.04
Real-time Price: $345.71 info
Change: +$2.67 (+0.78%) info
Market Cap: $5.018T info
AAPL
Oct 14, 2026, 10:20 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $345.26
Real-time Price: $345.71 info
Change: +$0.450 (+0.13%) info
Market Cap: $5.018T info
AAPL
Oct 14, 2026, 3:36 AM EDT
Source: Wiseek News
Importance Score:
7
Updated Oct 14, 9:42 AM ET — AAPL pulled back from its intraday record of $348.15 to close at $341.27, with resistance at $348–$350 and support at $340–$341.
Price at Filing: $340.35
Real-time Price: $345.71 info
Change: +$5.36 (+2%) info
Market Cap: $5.018T info
AAPL
Oct 12, 2026, 11:04 AM EDT
Source: Seeking Alpha
Importance Score:
7
Updated Oct 14, 3:09 AM ET — Apple raised initial iPhone Duo shipments to about 10 million units, with preorders starting Oct 16 and launch pricing from $1,999.
Price at Filing: $340.94
Real-time Price: $345.71 info
Change: +$4.77 (+1%) info
Market Cap: $5.018T info
AAPL
Oct 12, 2026, 9:16 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $338.14
Real-time Price: $345.71 info
Change: +$7.57 (+2%) info
Market Cap: $5.018T info
AAPL
Oct 09, 2026, 3:00 AM EDT
Source: Wiseek News
Importance Score:
7
Updated Oct 12, 7:39 AM ET — Apple cut October component orders for iPhone 18 Pro models amid weaker demand and higher AI-related memory costs, prompting a more conserv…
Price at Filing: $340.60
Real-time Price: $345.71 info
Change: +$5.11 (+2%) info
Market Cap: $5.018T info
AAPL
Oct 05, 2026, 7:17 PM EDT
Source: Binance News
Importance Score:
7
Price at Filing: $332.85
Real-time Price: $345.71 info
Change: +$12.86 (+4%) info
Market Cap: $5.018T info
AAPL
Oct 01, 2026, 9:23 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $331.13
Real-time Price: $345.71 info
Change: +$14.58 (+4%) info
Market Cap: $5.018T info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets