Planet Fitness Cuts Full-Year Guidance Significantly on Slower Member Growth and Paused Price Hike
PLNT is trading near its 52-week low of $62.385 (2.6% above the low) on elevated volume (2.2× avg).
Summary
Planet Fitness reported strong first-quarter results exceeding expectations but dramatically lowered its full-year 2026 guidance across key metrics, citing slower net member growth and a paused Black Card price increase.
Key Events · Earnings and Guidance · PLNT
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Strong Q1 Performance
Total revenue increased 21.9% to $337.2 million, with diluted EPS of $0.65 and Adjusted EBITDA of $139.9 million, exceeding prior year figures.
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Significant 2026 Guidance Cut
Full-year system-wide same club sales growth revised down to approximately 1% (previously 4-5%), revenue growth to 7% (from 9%), and Adjusted EBITDA growth to 6% (from 10%). Adjusted net income is now expected to decrease by approximately 2% (previously an increase of 4-5%).
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Reasons for Outlook Revision
The company attributed the revised outlook to a slower-than-expected start in net member growth during its peak sign-up period and the decision to pause a planned national Black Card price increase.
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Share Repurchase
The company repurchased and retired 613,725 shares of Class A common stock for $50.0 million during the quarter.
Analysis · PLNT · Trade & Services
This 8-K reveals a mixed picture for Planet Fitness. While first-quarter results surpassed expectations, the substantial downward revision of the full-year 2026 guidance is a significant negative development. The company's decision to cut its outlook across all major financial metrics, including a drastic reduction in same-club sales growth and a shift from expected adjusted net income growth to a decrease, signals material operational headwinds. The stated reasons—slower member acquisition and the pause of a key price increase—directly impact future revenue and profitability. This news is particularly impactful as the stock is currently trading near its 52-week low, and the revised outlook could further pressure investor confidence. While the $50 million share repurchase provides some support, it is overshadowed by the weakened forward guidance. Investors will be closely watching the company's ability to re-accelerate member growth and execute its pricing strategy in the coming quarters.
At the time of this filing, PLNT was trading at $64.00 on NYSE in the Trade & Services sector, with a market capitalization of approximately $5.1B. The 52-week trading range was $62.39 to $114.47. This filing was assessed with negative market sentiment and an importance score of 8 out of 10.