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Planet Fitness, Inc.

corporate_fare Company Profile

Planet Fitness, Inc.

PLNT·NYSE·Trade & Services·CIK 0001637207

Planet Fitness, Inc. is one of the largest and fastest-growing franchisors and operators of fitness centers globally by number of members and locations, operating under a nationally recognized brand. The company's mission is to enhance lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, known as the Judgement Free Zone. Their clubs are typically 20,000 square feet and feature Planet Fitness-branded cardio, circuit- and strength-training equipment, along with staff trainers who offer unlimited free small-group fitness instruction to all members. This fitness experience starts at $15 per month for new members with a standard Classic Card membership, appealing to a broad population across all fitness levels. In 2025, Planet Fitness, Inc. recorded revenues of $1.3 billion and system-wide sales of $5.3 billion, which includes monthly dues and annual fees billed by the company and its franchisees. The company ended 2025 with approximately 20.8 million members and 2,896 clubs, comprising 2,604 franchisee-owned and 292 corporate-owned locations. These clubs are situated in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. System-wide sales for 2025 included $4.7 billion from franchisee-owned clubs, generating royalty revenue for the company, and $552.2 million from corporate-owned clubs.

Planet Fitness, Inc. (NYSE:PLNT) is a publicly traded company in the Trade & Services sector. Wiseek has independently scored 14 items for PLNT at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-08-06, rated 8/10. Across its 14 most recent items scored 7 or higher, the top rating is 9/10, with 7 rated 8 or above. Recent SEC coverage for PLNT spans 8-K, 10-Q, DEF 14A, 10-K.

Recent high-impact activity:

  • Planet Fitness Q2 Beats Across the Board, Raises Profit Outlook
  • Planet Fitness Q2 Beat: Revenue $365.2M, EPS $0.88; Raises EPS Growth Outlook to ~6%
  • Planet Fitness Hit with Securities Fraud Class Action After 31% Plunge
  • Planet Fitness Appoints Sudhanshu Priyadarshi as CFO & President, International
  • Securities Fraud Investigation Launched Against Planet Fitness After 31% Stock Plunge

Financial Snapshot

Fiscal year ended December 31, 2025
Revenue
$1.32B
Net Income
$219.1M
Op. Cash Flow
$418.42M
Free Cash Flow
$254.75M
Gross Profit
$1.09B
Operating Income
$394.68M
Cash & Equivalents
$345.65M
Total Debt
$2.48B
Debt / Equity
-5.14×
Net Margin
16.5%
Source: 10-K · filed 2026-02-25 · accession 0001637207-26-000011

Short Interest & Short Volume

5.16 days to cover

FINRA reported short interest of 7,951,092 shares in PLNT as of the September 15, 2026 settlement, a 7.8% increase from the prior period — about 5.2 days to cover at its recent average daily volume. On October 2, 2026, 58.6% of PLNT volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)7,951,092 shares as of September 15, 2026
Change vs prior period▲ 7.8%
Days to cover5.16 at avg daily volume of 1,540,254
Daily short volume (FINRA facilities)58.6% of 665,899 shares on October 2, 2026
5-day average short volume51.8%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

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$42.41
52-week range · as of 2026-08-06 $37.03 – $114.26
Market cap
$3.2B
Volume
1.7M (0.7× avg)
3-mo avg 2.4M
Live data · 2026-10-05 02:41 UTC · Market closed

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feed PLNT - Latest Insights

PLNT
Aug 06, 2026, 6:40 AM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $56.70
Real-time Price: $42.41 info
Change: -$14.29 (-25%) info
Market Cap: $3.203B info
PLNT
Aug 06, 2026, 6:30 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $56.00
Real-time Price: $42.41 info
Change: -$13.59 (-24%) info
Market Cap: $3.203B info
PLNT
Jul 15, 2026, 3:23 PM EDT
Source: PR Newswire
Importance Score:
7
Price at Filing: $51.87
Real-time Price: $42.41 info
Change: -$9.46 (-18%) info
Market Cap: $3.203B info
PLNT
Jun 25, 2026, 8:31 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $52.10
Real-time Price: $42.41 info
Change: -$9.69 (-19%) info
Market Cap: $3.203B info
PLNT
May 12, 2026, 6:46 AM EDT
Source: PR Newswire
Importance Score:
9
Price at Filing: $45.35
Real-time Price: $42.41 info
Change: -$2.94 (-6%) info
Market Cap: $3.203B info
PLNT
May 07, 2026, 4:25 PM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $43.78
Real-time Price: $42.41 info
Change: -$1.37 (-3%) info
Market Cap: $3.203B info
PLNT
May 07, 2026, 6:30 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $64.00
Real-time Price: $42.41 info
Change: -$21.59 (-34%) info
Market Cap: $3.203B info
PLNT
Mar 25, 2026, 4:31 PM EDT
Filing Type: DEF 14A
Importance Score:
7
Price at Filing: $75.16
Real-time Price: $42.41 info
Change: -$32.75 (-44%) info
Market Cap: $3.203B info
PLNT
Mar 16, 2026, 4:53 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $75.30
Real-time Price: $42.41 info
Change: -$32.89 (-44%) info
Market Cap: $3.203B info
PLNT
Mar 09, 2026, 4:41 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $77.50
Real-time Price: $42.41 info
Change: -$35.09 (-45%) info
Market Cap: $3.203B info
PLNT
Feb 25, 2026, 4:08 PM EST
Filing Type: 10-K
Importance Score:
9
Price at Filing: $80.05
Real-time Price: $42.41 info
Change: -$37.64 (-47%) info
Market Cap: $3.203B info
PLNT
Feb 24, 2026, 6:30 AM EST
Filing Type: 8-K
Importance Score:
8
Price at Filing: $91.58
Real-time Price: $42.41 info
Change: -$49.17 (-54%) info
Market Cap: $3.203B info
PLNT
Feb 09, 2026, 4:32 PM EST
Filing Type: 8-K
Importance Score:
7
Price at Filing: $91.70
Real-time Price: $42.41 info
Change: -$49.29 (-54%) info
Market Cap: $3.203B info
PLNT
Jan 12, 2026, 8:02 AM EST
Filing Type: 8-K
Importance Score:
7
Price at Filing: $106.85
Real-time Price: $42.41 info
Change: -$64.44 (-60%) info
Market Cap: $3.203B info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets