36Kr Holdings Inc.

36Kr Holdings Inc. is a pioneering platform and prominent brand serving New Economy participants in China. The New Economy encompasses industries like the Internet, hardware and software technologies, consumer and retail, healthcare, entertainment and media, finance, and enterprise services. The company empowers New Economy companies, traditional companies undergoing technological transformation, institutional investors, and individuals involved in the New Economy. The foundation of 36Kr's business is its high-quality, New Economy-focused content. This includes insightful company reports, timely market updates, and thought-provoking editorials and commentaries. The company specializes in discovering promising startup companies and introducing them to the investment community. For instance, in January 2013, 36Kr was the first to report on ByteDance. Its content covers nearly all industries and verticals within China's New Economy, distributed through a comprehensive network, making it a leading New Economy-focused content platform in China. Leveraging the traffic generated by its content, 36Kr has expanded its offerings to include business services. These services comprise online advertising services, enterprise value-added services, and subscription services. The company provides tailored advertising and marketing solutions, along with other enterprise value-added services, to meet the evolving needs of New Economy companies and the upgrading requirements of traditional companies.