A.K.A. Brands Holding Corp.

a.k.a. Brands Holding Corp. maintains a portfolio of global fashion brands, including Princess Polly, Culture Kings, Petal & Pup, and mnml. The company targets next-generation consumers who find fashion inspiration on social media and primarily shop online. Its brands focus on delivering new fashion, diverse product assortments, and a smooth omnichannel shopping experience. a.k.a. Brands uses a data-driven 'test, repeat & clear' merchandising model to introduce new and exclusive fashion weekly. The company connects with customers using data-driven insights across various marketing platforms and engages with them online, in-stores, or through wholesale channels. In 2025, net sales increased to $600.2 million from $574.7 million in 2024, representing 4% year-over-year growth. U.S. net sales grew to $394.3 million from $368.8 million, a 7% year-over-year increase. Gross margin expanded by 30 basis points. The company attracted 4.2 million active customers, a 3% increase from the prior year, and received approximately 7.8 million orders, up 6% from the prior year. The portfolio includes two women's brands, Princess Polly and Petal & Pup, and two streetwear brands, Culture Kings and mnml. Princess Polly, founded in Australia in 2010, joined a.k.a. Brands in July 2018.