Officer/Director Steven Yi files intent to sell additional shares after $2.4M in recent sales
MAX sits 57% above its 52-week low of $7.33.
Summary
Officer and Director Steven Yi intends to sell an additional $276K in shares, adding to over $2.4M in sales over the last three months, indicating a sustained reduction in his stake.
Key Events · Ownership and Investor Activity · MAX
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Intent to Sell Additional Shares
Officer and Director Steven Yi filed a Form 144 to sell 24,000 shares of common stock, valued at approximately $276,235, with an approximate sale date of January 12, 2026.
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Pattern of Recent Insider Selling
This proposed sale follows a series of 24 transactions over the past three months, where Mr. Yi sold a total of 192,000 shares for gross proceeds of approximately $2.4 million.
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Shares from Equity Compensation
The shares intended for sale were acquired through restricted stock lapse, indicating they are part of equity compensation.
Analysis · MAX · Trade & Services
Officer and Director Steven Yi has filed a Form 144 indicating an intent to sell 24,000 shares of MediaAlpha, Inc. common stock, valued at approximately $276,235. This proposed sale is particularly notable as it follows a sustained pattern of selling by Mr. Yi, who has already disposed of 192,000 shares totaling approximately $2.4 million over the past three months. The shares being sold were acquired through restricted stock lapse as part of equity compensation. This continuous reduction in holdings by a key executive could be viewed negatively by investors, potentially signaling a lack of confidence or a strategic decision to diversify personal assets.
At the time of this filing, MAX was trading at $11.54 on NYSE in the Trade & Services sector, with a market capitalization of approximately $752.1M. The 52-week trading range was $7.33 to $13.92. This filing was assessed with negative market sentiment and an importance score of 8 out of 10.