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Betterware de México, S.A.P.I. de C.V.

corporate_fare Company Profile

Betterware de México, S.A.P.I. de C.V.

BWMX·NYSE·Trade & Services·CIK 0001788257

Betterware de México S.A.B. de C.V. is a consumer product goods company that commercializes brands directly to customers through person-to-person selling. The company operates two segments: Home organization and Beauty and personal care. The Home organization segment (BWM) focuses on innovative products for household organization, practicality, space-saving, and hygiene. Its seven categories include kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom, and wellness. This segment represented 39.9% of net revenue in 2025, 42.5% in 2024, and 44.0% in 2023. Products are sold through monthly catalogues. In 2025, there were 392 products per catalogue, an increase of 5 (1.3%) from 387 in 2024, and 31 (8.7%) from 356 in 2023. New products totaled 463 in 2025, 515 in 2024, and 506 in 2023. Bring backs were 59 in 2025, 96 in 2024, and 172 in 2023. The Beauty and personal care (B&PC) segment (JAFRA) includes four main categories: fragrance, color, skin care, and toiletries. This segment represented 60.1% of net revenue in 2025, 57.5% in 2024, and 56.0% in 2023.

Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) is a publicly traded company in the Trade & Services sector. Wiseek has independently scored 18 items for BWMX at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-09-17, rated 7/10. Across its 18 most recent items scored 7 or higher, the top rating is 9/10, with 13 rated 8 or above. Recent SEC coverage for BWMX spans 4, 6-K.

Recent high-impact activity:

  • Chairman Luis Campos Adds $1.3M in Betterware Stock Over Two Days
  • CEO Andres Campos Buys $739,785 of Betterware Stock
  • Betterware de México Hikes Dividend 18% to $1.45/Year, Yielding 8.3%
  • BeFra Q2 Revenue Jumps 17% on Tupperware Boost; Raises 2026 Guidance, Declares $0.36 Dividend
  • Betterware de México Schedules Shareholder Meeting to Vote on Dividends and Board Elections

Financial Snapshot

Fiscal year ended December 31, 2025
Revenue
Mex$14.24B MXN
Net Income
Mex$1.06B MXN
Diluted EPS
Mex$28.48 MXN
Op. Cash Flow
Mex$2.24B MXN
Gross Profit
Mex$9.48B MXN
Cash & Equivalents
Mex$328.34M MXN
Total Debt
Mex$3.08B MXN
Debt / Equity
2.27×
Net Margin
7.4%
Shares Outstanding
2.24M sh
Source: 20-F · filed 2026-04-30 · accession 0001213900-26-050248

Dilution Risk

Low risk

Filing-implied dilution signals for BWMX, detected from its recent SEC filings · based on capital-structure filings through 2026-08-25.

1 recent capital raise

Resale Registration Prospectus Filed · Lock-Up Until February 2027

⚠ A more recent filing has been published for this ticker since this signal was computed; it may not yet be reflected — see the filings below.

A filing-implied signal, not a realized share count. How Wiseek tracks dilution →

Insider Transactions

BWMX files as a Foreign Private Issuer (FPI). Under SEC Exchange Act Section 16(a), officers, directors, and 10% owners of FPIs are exempt from Form 4 insider-transaction reporting requirements. Comparable disclosures, when applicable, appear in the company's Form 20-F (annual) or Form 6-K (interim) filings on SEC EDGAR.

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$17.09 +1.12% today
52-week range · as of 2026-09-17 $12.34 – $19.79
Market cap
$636.31M
Volume
55.5K (0.7× avg)
3-mo avg 77.2K
Live data · 2026-09-18 18:28 UTC · Market open

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feed BWMX - Latest Insights

BWMX
Sep 17, 2026, 4:54 PM EDT
Filing Type: 4
Importance Score:
7
Price at Filing: $16.69
Real-time Price: $17.09 info
Change: +$0.395 (+2%) info
Market Cap: $636.312M info
BWMX
Sep 17, 2026, 4:53 PM EDT
Filing Type: 4
Importance Score:
7
Price at Filing: $15.97
Real-time Price: $17.09 info
Change: +$1.12 (+7%) info
Market Cap: $636.312M info
BWMX
Jul 23, 2026, 5:13 PM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $17.87
Real-time Price: $17.09 info
Change: -$0.785 (-4%) info
Market Cap: $636.312M info
BWMX
Jul 23, 2026, 4:32 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.87
Real-time Price: $17.09 info
Change: -$0.785 (-4%) info
Market Cap: $636.312M info
BWMX
Jul 02, 2026, 4:51 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $17.98
Real-time Price: $17.09 info
Change: -$0.895 (-5%) info
Market Cap: $636.312M info
BWMX
Jun 02, 2026, 5:55 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $18.85
Real-time Price: $17.09 info
Change: -$1.77 (-9%) info
Market Cap: $636.312M info
BWMX
Jun 02, 2026, 5:38 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $18.85
Real-time Price: $17.09 info
Change: -$1.77 (-9%) info
Market Cap: $636.312M info
BWMX
May 29, 2026, 4:09 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $17.31
Real-time Price: $17.09 info
Change: -$0.225 (-1%) info
Market Cap: $636.312M info
BWMX
May 29, 2026, 4:05 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.31
Real-time Price: $17.09 info
Change: -$0.225 (-1%) info
Market Cap: $636.312M info
BWMX
May 01, 2026, 5:14 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $16.83
Real-time Price: $17.09 info
Change: +$0.255 (+2%) info
Market Cap: $636.312M info
BWMX
Apr 23, 2026, 5:13 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.86
Real-time Price: $17.09 info
Change: -$0.7751 (-4%) info
Market Cap: $636.312M info
BWMX
Apr 14, 2026, 5:32 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $18.88
Real-time Price: $17.09 info
Change: -$1.79 (-10%) info
Market Cap: $636.312M info
BWMX
Apr 06, 2026, 5:47 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.20
Real-time Price: $17.09 info
Change: -$0.115 (-0.67%) info
Market Cap: $636.312M info
BWMX
Mar 18, 2026, 5:23 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.05
Real-time Price: $17.09 info
Change: +$0.035 (+0.21%) info
Market Cap: $636.312M info
BWMX
Mar 03, 2026, 6:05 AM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.41
Real-time Price: $17.09 info
Change: -$0.325 (-2%) info
Market Cap: $636.312M info
BWMX
Feb 27, 2026, 12:08 PM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $16.59
Real-time Price: $17.09 info
Change: +$0.500 (+3%) info
Market Cap: $636.312M info
BWMX
Feb 26, 2026, 5:15 PM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.00
Real-time Price: $17.09 info
Change: +$0.0846 (+0.50%) info
Market Cap: $636.312M info
BWMX
Jan 20, 2026, 10:35 AM EST
Filing Type: 6-K
Importance Score:
9
Price at Filing: $17.46
Real-time Price: $17.09 info
Change: -$0.370 (-2%) info
Market Cap: $636.312M info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets