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Betterware de Mexico, S.A.P.I. de C.V.

corporate_fare Company Profile

Betterware de Mexico, S.A.P.I. de C.V.

BWMX·NYSE·Trade & Services·CIK 0001788257

Betterware de México S.A.B. de C.V. is a consumer product goods company that commercializes brands directly to customers through person-to-person selling. The company operates two segments: Home organization and Beauty and personal care. The Home organization segment (BWM) focuses on innovative products for household organization, practicality, space-saving, and hygiene. Its seven categories include kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom, and wellness. This segment represented 39.9% of net revenue in 2025, 42.5% in 2024, and 44.0% in 2023. Products are sold through monthly catalogues. In 2025, there were 392 products per catalogue, an increase of 5 (1.3%) from 387 in 2024, and 31 (8.7%) from 356 in 2023. New products totaled 463 in 2025, 515 in 2024, and 506 in 2023. Bring backs were 59 in 2025, 96 in 2024, and 172 in 2023. The Beauty and personal care (B&PC) segment (JAFRA) includes four main categories: fragrance, color, skin care, and toiletries. This segment represented 60.1% of net revenue in 2025, 57.5% in 2024, and 56.0% in 2023.

Betterware de Mexico, S.A.P.I. de C.V. (NYSE:BWMX) is a publicly traded company in the Trade & Services sector. Wiseek has independently scored 21 items for BWMX at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-10-22, rated 8/10. Across its 20 most recent items scored 7 or higher, the top rating is 8/10, with 14 rated 8 or above. Recent SEC coverage for BWMX spans 6-K, 4.

Recent high-impact activity:

  • BeFra Q3 Revenue Jumps 43.1% to MXN 4,832M; Full-Year Revenue Guidance Raised to 24-26%
  • Betterware Q3 Revenue Jumps 43% as It Lifts 2026 Growth Outlook
  • Betterware Files First Interim Financials Including Tupperware Acquisition
  • Chairman Luis Campos Adds $1.3M in Betterware Stock Over Two Days
  • CEO Andres Campos Buys $739,785 of Betterware Stock

Financial Snapshot

Fiscal year ended December 31, 2025
Revenue
Mex$14.24B MXN
Net Income
Mex$1.06B MXN
Diluted EPS
Mex$28.48 MXN
Op. Cash Flow
Mex$2.24B MXN
Gross Profit
Mex$9.48B MXN
Cash & Equivalents
Mex$328.34M MXN
Total Debt
Mex$3.08B MXN
Debt / Equity
2.27×
Net Margin
7.4%
Shares Outstanding
2.24M sh
Source: 20-F · filed 2026-04-30 · accession 0001213900-26-050248

Short Interest & Short Volume

2.89 days to cover

FINRA reported short interest of 112,855 shares in BWMX as of the October 15, 2026 settlement, a 18.8% decrease from the prior period — about 2.9 days to cover at its recent average daily volume. On November 2, 2026, 52.7% of BWMX volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)112,855 shares as of October 15, 2026
Change vs prior period▼ 18.8%
Days to cover2.89 at avg daily volume of 39,107
Daily short volume (FINRA facilities)52.7% of 75,912 shares on November 2, 2026
5-day average short volume45.2%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

Dilution Risk

Low risk

Filing-implied dilution signals for BWMX, detected from its recent SEC filings.

1 shelf registration

Resale Registration Filed · Lock-Up Until February 2027

A filing-implied signal, not a realized share count. How Wiseek tracks dilution →

Insider Transactions

BWMX files as a Foreign Private Issuer (FPI). Under SEC Exchange Act Section 16(a), officers, directors, and 10% owners of FPIs are exempt from Form 4 insider-transaction reporting requirements. Comparable disclosures, when applicable, appear in the company's Form 20-F (annual) or Form 6-K (interim) filings on SEC EDGAR.

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$17.48
52-week range · as of 2026-10-22 $12.58 – $19.79
Market cap
$690.2M
Volume
172K (3.0× avg)
3-mo avg 57.8K
Live data · 2026-11-03 11:33 UTC · Pre-market

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feed BWMX - Latest Insights

BWMX
Oct 22, 2026, 5:25 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $16.13
Real-time Price: $17.48 info
Change: +$1.35 (+8%) info
Market Cap: $690.199M info
BWMX
Oct 22, 2026, 4:15 PM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $15.99
Real-time Price: $17.48 info
Change: +$1.49 (+9%) info
Market Cap: $690.199M info
BWMX
Oct 01, 2026, 4:10 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $16.40
Real-time Price: $17.48 info
Change: +$1.08 (+7%) info
Market Cap: $690.199M info
BWMX
Sep 17, 2026, 4:54 PM EDT
Filing Type: 4
Importance Score:
7
Price at Filing: $16.69
Real-time Price: $17.48 info
Change: +$0.790 (+5%) info
Market Cap: $690.199M info
BWMX
Sep 17, 2026, 4:53 PM EDT
Filing Type: 4
Importance Score:
7
Price at Filing: $15.97
Real-time Price: $17.48 info
Change: +$1.51 (+9%) info
Market Cap: $690.199M info
BWMX
Jul 23, 2026, 5:13 PM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $17.87
Real-time Price: $17.48 info
Change: -$0.390 (-2%) info
Market Cap: $690.199M info
BWMX
Jul 23, 2026, 4:32 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.87
Real-time Price: $17.48 info
Change: -$0.390 (-2%) info
Market Cap: $690.199M info
BWMX
Jul 02, 2026, 4:51 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $17.98
Real-time Price: $17.48 info
Change: -$0.500 (-3%) info
Market Cap: $690.199M info
BWMX
Jun 02, 2026, 5:55 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $18.85
Real-time Price: $17.48 info
Change: -$1.37 (-7%) info
Market Cap: $690.199M info
BWMX
Jun 02, 2026, 5:38 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $18.85
Real-time Price: $17.48 info
Change: -$1.37 (-7%) info
Market Cap: $690.199M info
BWMX
May 29, 2026, 4:09 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $17.31
Real-time Price: $17.48 info
Change: +$0.170 (+0.98%) info
Market Cap: $690.199M info
BWMX
May 29, 2026, 4:05 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.31
Real-time Price: $17.48 info
Change: +$0.170 (+0.98%) info
Market Cap: $690.199M info
BWMX
May 01, 2026, 5:14 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $16.83
Real-time Price: $17.48 info
Change: +$0.650 (+4%) info
Market Cap: $690.199M info
BWMX
Apr 23, 2026, 5:13 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.86
Real-time Price: $17.48 info
Change: -$0.3801 (-2%) info
Market Cap: $690.199M info
BWMX
Apr 14, 2026, 5:32 PM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $18.88
Real-time Price: $17.48 info
Change: -$1.40 (-7%) info
Market Cap: $690.199M info
BWMX
Apr 06, 2026, 5:47 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.20
Real-time Price: $17.48 info
Change: +$0.280 (+2%) info
Market Cap: $690.199M info
BWMX
Mar 18, 2026, 5:23 PM EDT
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.05
Real-time Price: $17.48 info
Change: +$0.430 (+3%) info
Market Cap: $690.199M info
BWMX
Mar 03, 2026, 6:05 AM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.41
Real-time Price: $17.48 info
Change: +$0.070 (+0.40%) info
Market Cap: $690.199M info
BWMX
Feb 27, 2026, 12:08 PM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $16.59
Real-time Price: $17.48 info
Change: +$0.895 (+5%) info
Market Cap: $690.199M info
BWMX
Feb 26, 2026, 5:15 PM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $17.00
Real-time Price: $17.48 info
Change: +$0.4796 (+3%) info
Market Cap: $690.199M info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets