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BWMX
NYSE Trade & Services

Chairman Luis Campos Adds $1.3M in Betterware Stock Over Two Days

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Retail Stocks · Consumer
Sentiment info
Positive
Importance info
7
Price
$16.69
Mkt Cap
$594.785M
52W Low
$12.335
52W High
$19.79
52W Position info
35% above low
Off High info
16% below high
Rel. Volume info
0.6× avg
Market data snapshot near publication time

BWMX sits 35% above its 52-week low of $12.335.

Summary

Chairman Luis Campos bought $1.31 million of Betterware stock on September 15-16, 2026, his largest purchase in a three-month insider accumulation streak.


Key Events · Ownership and Investor Activity · BWMX

  • Chairman Buys $1.31M in Open Market

    Luis Campos purchased 80,000 shares for $1,307,102 across two transactions on September 15-16, 2026, at $16.26-$16.44 per share via Campalier S.A. de C.V.

  • Largest Buy in Accumulation Streak

    This purchase exceeds his prior buys of $768,480 in July and $425,255 in August, bringing his 90-day open-market total to over $2.5 million.

  • Family Insider Buying Cluster

    The purchase follows CEO Andres Campos's $739,785 buy on the same two days, with both insiders buying through separate holding entities.

  • Post-Transaction Holdings

    Campos now indirectly holds 20,358,497 shares through Campalier S.A. de C.V., with voting and investment power over those shares.


Analysis · BWMX · Trade & Services

Chairman and 10% owner Luis Campos acquired 80,000 shares for $1.31 million on September 15-16, 2026, at prices ranging from $16.26 to $16.44 per share. This marks his largest purchase in the current accumulation streak, following $768,480 in July and $425,255 in August. The buying comes just days after CEO Andres Campos purchased $739,785, underscoring sustained insider conviction across the controlling family. The purchases were executed through Campalier S.A. de C.V., an entity over which Campos holds voting and investment power.

How filings like this one have moved

In the 30 days to Sep 17, 2026, 29.5% of the 1699 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.34%. These are measured outcomes after filings of this importance, not a forecast for this one.

Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset

At the time of this filing, BWMX was trading at $16.69 on NYSE in the Trade & Services sector, with a market capitalization of approximately $594.8M. The 52-week trading range was $12.34 to $19.79. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.

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BWMX - Latest Insights

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Sep 17, 2026, 4:53 PM EDT
Filing Type: 4
Importance Score:
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