Betterware de Mexico, S.A.P.I. de C.V.

Betterware de México S.A.B. de C.V. is a consumer product goods company that commercializes brands directly to customers through person-to-person selling. The company operates two segments: Home organization and Beauty and personal care. The Home organization segment (BWM) focuses on innovative products for household organization, practicality, space-saving, and hygiene. Its seven categories include kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom, and wellness. This segment represented 39.9% of net revenue in 2025, 42.5% in 2024, and 44.0% in 2023. Products are sold through monthly catalogues. In 2025, there were 392 products per catalogue, an increase of 5 (1.3%) from 387 in 2024, and 31 (8.7%) from 356 in 2023. New products totaled 463 in 2025, 515 in 2024, and 506 in 2023. Bring backs were 59 in 2025, 96 in 2024, and 172 in 2023. The Beauty and personal care (B&PC) segment (JAFRA) includes four main categories: fragrance, color, skin care, and toiletries. This segment represented 60.1% of net revenue in 2025, 57.5% in 2024, and 56.0% in 2023.