YELP INC

Yelp Inc. connects consumers with local businesses through its online platform. The company, founded over 20 years ago, operates one of the most recognized internet brands in the United States. Its platform features over 300 million ratings and reviews for businesses across various categories. Yelp's business model is built on consumer trust, which enables it to offer advertising products that help businesses of all sizes reach a large audience, promote their products, and drive service conversions. Additionally, Yelp provides subscription services to support businesses operationally. In 2025, the company achieved record annual revenue and profitable growth. Yelp operates within the local, digital advertising market in the United States, leveraging its established competitive advantages, a product-led business model, and disciplined expense management. The platform fosters and recommends trusted, human-generated content, which assists consumers in making informed spending decisions and confidently engaging with local businesses. This high-quality, human-generated content also serves as proprietary data valuable to AI search providers.