Officer and Director Jeremy Stoppelman Files New Intent to Sell Shares Amidst Ongoing Distribution Near 52-Week Lows
YELP is trading near its 52-week low of $23.915 (0.5% above the low).
Summary
Yelp's Officer and Director, Jeremy Stoppelman, has filed a new intent to sell 6,200 shares, continuing a pattern of significant insider sales while the stock trades near its 52-week low.
Key Events · Ownership and Investor Activity · YELP
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New Intent to Sell Filed
Officer and Director Jeremy Stoppelman has filed a Form 144 indicating an intent to sell 6,200 shares of common stock, valued at approximately $150,015.82.
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Continuation of Insider Distribution
This filing is part of an ongoing pattern of sales by Stoppelman, who has sold shares totaling over $11 million in gross proceeds over the past three months, as detailed in previous Form 144 filings.
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Sales Occurring Near 52-Week Lows
The proposed sale and the broader pattern of insider selling are occurring while Yelp's stock is trading near its 52-week low, potentially signaling a lack of executive confidence at current valuation levels.
Analysis · YELP · Trade & Services
This Form 144 filing indicates Officer and Director Jeremy Stoppelman's intent to sell an additional 6,200 shares, valued at approximately $150,015.82. This follows a series of similar filings over the past few days and weeks, signaling a continuous pattern of insider distribution. The cumulative sales by Stoppelman have exceeded $11 million in the last three months. The timing of these ongoing sales is particularly notable as the company's stock is currently trading near its 52-week low, which could be interpreted by investors as a lack of confidence from a key executive at a challenging price point.
How filings like this one have moved
In the 30 days to Oct 5, 2026, 29.2% of the 1496 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.63%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, YELP was trading at $24.04 on NYSE in the Trade & Services sector, with a market capitalization of approximately $1.5B. The 52-week trading range was $23.92 to $41.22. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.