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YELP
NYSE Trade & Services

Yelp's Q2 profit slides 28% as AI investments squeeze margins; CEO and CFO adopt 10b5-1 plans

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Internet Stocks · Communication
Sentiment info
Negative
Importance info
7
Price
$25.56
Mkt Cap
$1.406B
52W Low
$19.6
52W High
$34.64
52W Position info
30% above low
Off High info
26% below high
Rel. Volume info
1.7× avg
Market data snapshot near publication time

YELP sits 30% above its 52-week low of $19.6.

Summary

Yelp's Q2 profit dropped 28% on flat revenue growth as AI spending weighed on margins. CEO and CFO adopted 10b5-1 trading plans, and the company paused share buybacks to focus on debt repayment.


Key Events · Earnings and Guidance · YELP

  • Q2 Net Income Falls 28%

    Net income dropped to $31.7M from $44.1M a year ago, as total costs and expenses rose 5% to $331.8M, driven by higher depreciation, amortization, and acquisition-related costs.

  • Revenue Growth Stalls at 1%

    Net revenue edged up to $375.5M, with a 98% surge in 'Other' revenue to $33M offsetting a 3% decline in advertising revenue. Hatch contributed $8.5M in the quarter.

  • CEO and CFO Adopt 10b5-1 Trading Plans

    CEO Jeremy Stoppelman adopted a plan on May 15 to sell up to 953,600 shares; CFO David Schwarzbach adopted a plan on May 22 to sell up to 126,900 shares. Both plans run through early 2027.

  • Share Buybacks Paused, Debt Repayment Prioritized

    Yelp repurchased $175.1M of stock in H1 2026 but will pause the program for the rest of the year to focus on repaying the $100M drawn on its revolving credit facility.


Analysis · YELP · Trade & Services

Yelp's second-quarter net income fell 28% to $31.7 million despite a 1% revenue increase, as higher costs from the Hatch acquisition and AI investments compressed margins. The company also disclosed that CEO Jeremy Stoppelman and CFO David Schwarzbach adopted 10b5-1 trading plans in May, covering up to 953,600 and 126,900 shares respectively, adding to an already heavy insider selling trend. With the stock repurchase program paused for the rest of 2026 and $100 million drawn on its credit facility, Yelp is prioritizing debt repayment over buybacks, signaling a shift in capital allocation strategy.

At the time of this filing, YELP was trading at $25.56 on NYSE in the Trade & Services sector, with a market capitalization of approximately $1.4B. The 52-week trading range was $19.60 to $34.64. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.

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YELP - Latest Insights

YELP
Aug 06, 2026, 4:06 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $25.40
Real-time Price: $25.56 info
Change: +$0.160 (+0.63%) info
Market Cap: $1.406B info
YELP
Jun 10, 2026, 4:07 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $24.28
Real-time Price: $25.56 info
Change: +$1.28 (+5%) info
Market Cap: $1.406B info
YELP
May 08, 2026, 4:23 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $27.08
Real-time Price: $25.56 info
Change: -$1.52 (-6%) info
Market Cap: $1.406B info
YELP
May 07, 2026, 4:39 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $27.89
Real-time Price: $25.56 info
Change: -$2.33 (-8%) info
Market Cap: $1.406B info
YELP
May 07, 2026, 4:07 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $27.24
Real-time Price: $25.56 info
Change: -$1.68 (-6%) info
Market Cap: $1.406B info