NU SKIN ENTERPRISES, INC.

Nu Skin Enterprises, Inc. develops and distributes a comprehensive line of premium-quality beauty and wellness solutions in nearly 50 markets worldwide. In 2025, the company generated $1.5 billion in revenue, primarily from its beauty products and wellness products. Nu Skin operates in the direct selling channel, using person-to-person marketing, including social and digital platforms, to promote and sell its products. Beyond its core Nu Skin business, the company explores new areas of synergistic and adjacent growth through its strategic investment arm, Rhyz Inc., formed in 2018. Rhyz businesses primarily consist of consumer, technology, and manufacturing companies. In 2025, the Rhyz companies generated $223.6 million, representing 15% of Nu Skin's 2025 reported revenue (excluding sales to the core Nu Skin business). In January 2025, Nu Skin sold one Rhyz business that accounted for $69.6 million of its 2024 reported revenue. The Rhyz companies aim to optimize cost of goods, improve lead times, diversify revenue mix, and create synergies for Nu Skin's brands. In 2025, approximately 26% of Nu Skin's revenue came from the United States (comprising Nu Skin United States and Rhyz businesses), with the remainder from international markets. In 2025, foreign-currency fluctuations negatively impacted the company's revenue by 0.8% compared to 2024. Nu Skin offers a branded, award-winning, and differentiated product portfolio.