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NUS
NYSE Trade & Services

Nu Skin Q2 Revenue Plunges 17%, GAAP EPS Swings to $(5.14) on Impairment; Guides FY26 Adj. EPS $0.70-$0.90

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Household Product Stocks · Consumer
Sentiment info
Negative
Importance info
8
Price
$4.476
Mkt Cap
$250.035M
52W Low
$4.89
52W High
$14.62
52W Position info
8.5% below low
Off High info
69% below high
Rel. Volume info
1.5× avg
Market data snapshot near publication time

NUS is trading near its 52-week low of $4.89 (8.5% below the low).

Summary

Nu Skin reported Q2 revenue of $320.1M, down 17% YoY, with GAAP EPS of $(5.14) due to large non-cash charges. Adjusted EPS was $0.20. Full-year adjusted EPS guidance was set at $0.70-$0.90.


Key Events · Earnings and Guidance · NUS

  • Revenue Miss and Broad Decline

    Q2 revenue fell 17% to $320.1M, missing the lone analyst estimate by $25M. All segments declined, with Nu Skin down 15.5% and Rhyz down 25%.

  • GAAP Loss Driven by Non-Cash Charges

    GAAP EPS swung to $(5.14) from $0.43 a year ago, primarily due to a $78.9M impairment charge and a $167.5M valuation allowance on deferred tax assets. Adjusted EPS was $0.20.

  • Deteriorating Operating Metrics

    Customers declined 14% to 660,037, Paid Affiliates fell 8% to 120,291, and Sales Leaders dropped 9% to 26,998, indicating weakening sales force and demand.

  • Full-Year Guidance Implies Continued Pressure

    2026 revenue guidance of $1.28B-$1.35B represents a 9%-14% decline. Adjusted EPS guidance of $0.70-$0.90 compares to $0.65 in the first half of 2025, suggesting ongoing headwinds.


Analysis · NUS · Trade & Services

A sharp 17% revenue decline to $320.1 million defined Nu Skin's second quarter, missing the lone analyst estimate by $25 million. GAAP earnings swung to a loss of $5.14 per share, driven by a $78.9 million non-cash impairment charge and a $167.5 million valuation allowance against deferred tax assets. Excluding these items, adjusted EPS was $0.20, near the midpoint of guidance. The company's core metrics deteriorated across the board: customers fell 14%, paid affiliates dropped 8%, and sales leaders declined 9%. Management issued full-year 2026 adjusted EPS guidance of $0.70 to $0.90 on revenue of $1.28 billion to $1.35 billion, implying continued pressure. The stock trades near its 52-week low, and the results reinforce the challenging operating environment.

At the time of this filing, NUS was trading at $4.48 on NYSE in the Trade & Services sector, with a market capitalization of approximately $250M. The 52-week trading range was $4.89 to $14.62. This filing was assessed with negative market sentiment and an importance score of 8 out of 10.

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NUS - Latest Insights

NUS
Aug 10, 2026, 5:05 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $4.57
Real-time Price: $4.65 info
Change: +$0.080 (+2%) info
Market Cap: $250.035M info
NUS
Aug 10, 2026, 4:26 PM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $4.47
Real-time Price: $4.65 info
Change: +$0.180 (+4%) info
Market Cap: $250.035M info
NUS
May 29, 2026, 4:10 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $5.79
Real-time Price: $4.65 info
Change: -$1.14 (-20%) info
Market Cap: $250.035M info
NUS
May 29, 2026, 4:05 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $5.79
Real-time Price: $4.65 info
Change: -$1.14 (-20%) info
Market Cap: $250.035M info
NUS
May 08, 2026, 4:06 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $7.16
Real-time Price: $4.65 info
Change: -$2.51 (-35%) info
Market Cap: $250.035M info