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NUS
NYSE Trade & Services

Nu Skin Q2 Revenue Misses, Guides Down Sharply on Customer Exodus

Tom Rudovsky · Reported by Reuters
More coverage: Household Product Stocks · Consumer
Sentiment info
Negative
Importance info
8
Price
$4.47
Mkt Cap
$250.035M
52W Low
$4.89
52W High
$14.62
52W Position info
8.6% below low
Off High info
69% below high
Rel. Volume info
1.4× avg
Market data snapshot near publication time

NUS is trading near its 52-week low of $4.89 (8.6% below the low).

Summary

Nu Skin's Q2 revenue plunged 17% to $320M, missing the lone analyst estimate by $25M, while adjusted EPS halved to $0.20. The company swung to a $250M net loss. Management blamed shrinking customer and affiliate counts, a trend that accelerated from the 12% revenue decline reported in Q1. Full-year guidance was slashed to $1.28B-$1.35B in revenue and $0.70-$0.90 in adjusted EPS, implying a steep second-half contraction. The stock, already trading near its 52-week low at $4.47, faces further pressure as the direct-selling model continues to erode. The Prysm iO platform and India launch are cited as turnaround bets, but no timeline for impact was provided.

At the time of this announcement, NUS was trading at $4.47 on NYSE in the Trade & Services sector, with a market capitalization of approximately $250M. The 52-week trading range was $4.89 to $14.62. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Reuters.


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NUS - Latest Insights

NUS
Aug 10, 2026, 5:05 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $4.57
Real-time Price: $4.65 info
Change: +$0.0845 (+2%) info
Market Cap: $250.035M info
NUS
Aug 10, 2026, 4:15 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $4.48
Real-time Price: $4.65 info
Change: +$0.179 (+4%) info
Market Cap: $250.035M info
NUS
May 29, 2026, 4:10 PM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $5.79
Real-time Price: $4.65 info
Change: -$1.14 (-20%) info
Market Cap: $250.035M info
NUS
May 29, 2026, 4:05 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $5.79
Real-time Price: $4.65 info
Change: -$1.14 (-20%) info
Market Cap: $250.035M info
NUS
May 08, 2026, 4:06 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $7.16
Real-time Price: $4.65 info
Change: -$2.51 (-35%) info
Market Cap: $250.035M info