Viant Technology Inc.

Our Company is an advertising technology company that provides a cloud-based demand-side platform (DSP). This DSP facilitates the programmatic purchase of advertising, which is the electronic process of buying digital advertising. Marketers and their advertising agencies use our DSP to centralize the planning, buying, and measurement of their digital advertising across most channels. Our omnichannel platform allows marketers to buy ads on connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop. The DSP is a self-service platform offering transparency and control over advertising campaigns. Customers can either maintain hands-on control or have the platform autonomously execute, optimize, and measure their advertising investments. Our platform provides visibility across various inventory, enabling customers to create customized audience segments and leverage our proprietary Household ID (HHID) and strategic partner data to reach target audiences at scale. It delivers forecasting, reporting, and automation, offering insights into available inventory based on the desired target audience. We offer advanced forecasting and reporting to help customers measure and improve their return-on-advertising spend (ROAS) across channels. Marketers use our platform to deliver advertising campaigns to their target audience across channels and formats. Through platform integrations, we provide access to omnichannel advertising inventory, which includes media across devices, channels, and formats. Our platform supports transaction types such as real-time bidding, private marketplace, and programmatic guaranteed, allowing customers to source and integrate ad inventory directly from publishers and private marketplaces. We enable deep data access through data integrations to authenticate user identities across various devices.