CFO Larry Madden Files New 10b5-1 Plan to Sell Up to 145K Shares
DSP sits 39% above its 52-week low of $8.11.
Summary
Viant Technology's CFO has set up a new plan to sell approximately $1.6 million in stock, continuing a pattern of insider sales.
Key Events · Ownership and Investor Activity · DSP
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New 10b5-1 Trading Plan Established
CFO Larry Madden entered into a new 10b5-1 plan on June 17, 2026, to sell up to 144,978 shares of Class A Common Stock between September 16, 2026, and March 31, 2027. This represents a potential value of approximately $1.63 million based on the current stock price.
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Recent Open-Market Sales Disclosed
The filing also disclosed that Madden sold an aggregate of 108,496 shares in open-market transactions between April and June 2026 under a previous 10b5-1 plan, with an approximate value of $1.25 million.
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Tax-Related Share Disposition
An additional 25,376 shares were sold on June 15, 2026, for $11.10 per share to cover tax withholding obligations related to RSU vesting, totaling approximately $281,673.
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Beneficial Ownership Update
Madden's beneficial ownership stands at 1,076,418 shares, or 5.13% of the Class A Common Stock, including exercisable options and convertible units.
Analysis · DSP · Technology
Viant Technology's CFO, Larry Madden, has established a new pre-planned trading program to sell up to 144,978 shares of Class A common stock between September 2026 and March 2027. This follows recent open-market sales of over 108,000 shares by Madden and a tax-related sale of 25,376 shares. The continued selling activity from a key executive reinforces a negative insider sentiment, adding to the existing trend of insider distribution.
At the time of this filing, DSP was trading at $11.24 on NASDAQ in the Technology sector, with a market capitalization of approximately $736.6M. The 52-week trading range was $8.11 to $15.18. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.