Deckers Loses UGG Patent Trial, Jury Declares Design Invalid
DECK sits 43% above its 52-week low of $78.91.
Summary
Deckers Outdoor Corp lost a US patent trial against Quince, with a jury declaring its design patent for the UGG Classic Ultra Mini boot invalid. This legal setback follows the dismissal of Deckers' trademark claims for the UGG design last year, highlighting ongoing challenges in protecting the brand's intellectual property. The invalidation of a patent for a flagship product could significantly impact Deckers' ability to combat 'dupes' and maintain brand exclusivity, potentially affecting future sales and market share.
At the time of this announcement, DECK was trading at $112.69 on NYSE in the Trade & Services sector, with a market capitalization of approximately $15.6B. The 52-week trading range was $78.91 to $126.50. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Reuters.