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Under Armour, Inc.

corporate_fare Company Profile

Under Armour, Inc.

UAA·NYSE·Manufacturing·CIK 0001336917

Under Armour, Inc. designs, develops, markets, and globally distributes branded performance apparel, footwear, and accessories for men, women, and youth. The company's performance products are engineered with performance-driven materials and technologies, offered in a wide range of designs and styles for use in diverse climates. These products are worn by athletes at all levels, from youth to professional, across multiple sports worldwide, as well as by consumers with active and performance-oriented lifestyles. Under Armour generates net revenues from selling its products to national, regional, independent, and specialty retailers and distributors worldwide. The company also generates net revenues through its direct-to-consumer channel, which includes its owned Brand and Factory House stores and e-commerce platforms. Key product offerings include apparel, footwear, and accessories for men, women, and youth, available at various price points. The company holds registered trademarks globally, including UNDER ARMOUR®, HEATGEAR®, COLDGEAR®, HOVR®, and the Under Armour UA Logo®. Under Armour was incorporated as a Maryland corporation in 1996.

Under Armour, Inc. (NYSE:UAA) is a publicly traded company in the Manufacturing sector. Wiseek has independently scored 14 items for UAA at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-08-07, rated 8/10. Across its 14 most recent items scored 7 or higher, the top rating is 9/10, with 13 rated 8 or above. Recent SEC coverage for UAA spans 10-Q, 8-K, 10-K, SCHEDULE 13D/A.

Recent high-impact activity:

  • Under Armour Q1 FY2027 10-Q: Revenue Slides 3%, Tariff Refunds Inflate Gross Margin, Credit Agreement Amended
  • Under Armour Q1 Revenue Misses, Full-Year Outlook Cut on Softer Demand
  • Under Armour Cuts FY2027 Revenue Outlook as North America Sales Slide 9%
  • Under Armour Reports Doubled Net Loss, Revenue Decline, and Expanded Restructuring Plan in Fiscal 2026
  • Fairfax Financial Increases Under Armour Stake with $11.6M Share Purchases Post-Earnings

Short Interest & Short Volume

6.83 days to cover

FINRA reported short interest of 53,494,344 shares in UAA as of the September 15, 2026 settlement, a 1.1% increase from the prior period — about 6.8 days to cover at its recent average daily volume. On October 2, 2026, 60.8% of UAA volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)53,494,344 shares as of September 15, 2026
Change vs prior period▲ 1.1%
Days to cover6.83 at avg daily volume of 7,830,249
Daily short volume (FINRA facilities)60.8% of 6,993,106 shares on October 2, 2026
5-day average short volume55.8%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

Dilution Risk

Low risk

Filing-implied dilution signals for UAA, detected from its recent SEC filings · based on capital-structure filings through 2026-08-31.

1 shelf registration

Universal Shelf Registration Filed · No Immediate Dilution

A filing-implied signal, not a realized share count. How Wiseek tracks dilution →

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$4.62 -0.09% today
52-week range · as of 2026-08-07 $4.13 – $8.15
Market cap
$2B
Volume
13.9M (1.5× avg)
3-mo avg 9.1M
Live data · 2026-10-05 02:49 UTC · Market closed

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feed UAA - Latest Insights

UAA
Aug 07, 2026, 9:21 AM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $6.10
Real-time Price: $4.62 info
Change: -$1.48 (-24%) info
Market Cap: $1.998B info
UAA
Aug 07, 2026, 7:25 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $6.20
Real-time Price: $4.62 info
Change: -$1.58 (-25%) info
Market Cap: $1.998B info
UAA
Aug 07, 2026, 6:55 AM EDT
Source: PR Newswire
Importance Score:
8
Price at Filing: $6.60
Real-time Price: $4.62 info
Change: -$1.98 (-30%) info
Market Cap: $1.998B info
UAA
May 19, 2026, 9:06 AM EDT
Filing Type: 10-K
Importance Score:
9
Price at Filing: $5.02
Real-time Price: $4.62 info
Change: -$0.400 (-8%) info
Market Cap: $1.998B info
UAA
May 15, 2026, 8:35 PM EDT
Filing Type: SCHEDULE 13D/A
Importance Score:
8
Price at Filing: $5.14
Real-time Price: $4.62 info
Change: -$0.520 (-10%) info
Market Cap: $1.998B info
UAA
May 12, 2026, 7:33 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $5.30
Real-time Price: $4.62 info
Change: -$0.680 (-13%) info
Market Cap: $1.998B info
UAA
May 12, 2026, 6:55 AM EDT
Source: PR Newswire
Importance Score:
9
Price at Filing: $6.10
Real-time Price: $4.62 info
Change: -$1.48 (-24%) info
Market Cap: $1.998B info
UAA
Feb 12, 2026, 9:29 AM EST
Filing Type: 8-K
Importance Score:
8
Price at Filing: $6.99
Real-time Price: $4.62 info
Change: -$2.37 (-34%) info
Market Cap: $1.998B info
UAA
Feb 06, 2026, 9:04 AM EST
Filing Type: 10-Q
Importance Score:
9
Price at Filing: $6.44
Real-time Price: $4.62 info
Change: -$1.82 (-28%) info
Market Cap: $1.998B info
UAA
Feb 06, 2026, 7:38 AM EST
Filing Type: 8-K
Importance Score:
8
Price at Filing: $6.63
Real-time Price: $4.62 info
Change: -$2.01 (-30%) info
Market Cap: $1.998B info
UAA
Jan 21, 2026, 8:02 PM EST
Filing Type: 4
Importance Score:
8
Price at Filing: $6.17
Real-time Price: $4.62 info
Change: -$1.55 (-25%) info
Market Cap: $1.998B info
UAA
Jan 15, 2026, 11:08 AM EST
Filing Type: 8-K
Importance Score:
7
Price at Filing: $5.67
Real-time Price: $4.62 info
Change: -$1.05 (-19%) info
Market Cap: $1.998B info
UAA
Jan 05, 2026, 4:34 PM EST
Filing Type: SCHEDULE 13D
Importance Score:
9
Price at Filing: $5.40
Real-time Price: $4.62 info
Change: -$0.780 (-14%) info
Market Cap: $1.998B info
UAA
Jan 02, 2026, 5:16 PM EST
Filing Type: 4
Importance Score:
8
Price at Filing: $5.33
Real-time Price: $4.62 info
Change: -$0.710 (-13%) info
Market Cap: $1.998B info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets