Under Armour Inc.

Under Armour, Inc. designs, develops, markets, and globally distributes branded performance apparel, footwear, and accessories for men, women, and youth. The company's performance products are engineered with performance-driven materials and technologies, offered in a wide range of designs and styles suitable for diverse climates. These products are worn by athletes at all levels, from youth to professional, across multiple sports worldwide, as well as by consumers with active and performance-oriented lifestyles. Under Armour generates net revenues from selling products to national, regional, independent, and specialty retailers and distributors globally. The company also generates net revenues through its direct-to-consumer channel, which includes its owned Brand and Factory House stores and e-commerce platforms. The company's strategic priorities include elevating brand positioning, simplifying and scaling its operating model, accelerating innovation, and enhancing global go-to-market execution, particularly in North America, its largest market. Its digital strategy aims to enhance consumer engagement, strengthen brand loyalty, and enable omnichannel experiences across multiple digital touchpoints. Under Armour was incorporated as a Maryland corporation in 1996. The company holds registered trademarks globally, including UNDER ARMOUR®, HEATGEAR®, COLDGEAR®, HOVR®, and the Under Armour UA Logo®, and continues to expand its intellectual property footprint worldwide. Its product offerings include apparel, footwear, and accessories for men, women, and youth, available at a range of price points. These products are designed to provide performance benefits.