Skip to main content
UA
NYSE Trade & Services

Under Armour Slashes Revenue Outlook, Plans Premium Pivot

Tom Rudovsky · Reported by Dow Jones Newswires
More coverage: Apparel Stocks · Consumer
Sentiment info
Negative
Importance info
8
Price
$6.165
Mkt Cap
$2.657B
52W Low
$3.95
52W High
$7.907
52W Position info
56% above low
Off High info
22% below high
Rel. Volume info
0.9× avg
Market data snapshot near publication time

UA sits 56% above its 52-week low of $3.95.

Summary

Under Armour cut its full-year revenue outlook to a mid-single-digit decline from a prior 'slight decline,' citing weakening traffic in North America and Asia-Pacific. Q1 revenue fell 3% to $1.1B, in line with estimates, but North America sales plunged 9%. Adjusted EPS of $0.05 beat the $0.02 consensus, and full-year adjusted EPS guidance was maintained at $0.08-$0.12. The company is stepping up promotions to clear inventory, but CEO Kevin Plank outlined a strategic shift to reduce reliance on discounting and focus on premium products like HeatGear and Velociti. The stock dropped as much as 7% before paring losses.

At the time of this announcement, UA was trading at $6.17 on NYSE in the Trade & Services sector, with a market capitalization of approximately $2.7B. The 52-week trading range was $3.95 to $7.91. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Dow Jones Newswires.


Price Chart

Share this article

Copied!

UA - Latest Insights

UA
Aug 07, 2026, 7:29 AM EDT
Source: Dow Jones Newswires
Importance Score:
9
Price at Filing: $6.21
Real-time Price: $5.95 info
Change: -$0.260 (-4%) info
Market Cap: $2.564B info
UA
Aug 07, 2026, 6:55 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $6.39
Real-time Price: $5.95 info
Change: -$0.440 (-7%) info
Market Cap: $2.564B info
UA
Jul 06, 2026, 7:19 AM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $6.45
Real-time Price: $5.95 info
Change: -$0.5036 (-8%) info
Market Cap: $2.564B info
UA
May 19, 2026, 9:15 AM EDT
Source: Wiseek News
Importance Score:
9
Price at Filing: $4.91
Real-time Price: $5.95 info
Change: +$1.04 (+21%) info
Market Cap: $2.564B info
UA
May 12, 2026, 7:26 AM EDT
Source: Dow Jones Newswires
Importance Score:
9
Price at Filing: $5.26
Real-time Price: $5.95 info
Change: +$0.690 (+13%) info
Market Cap: $2.564B info