Taboola.com Ltd.

Taboola is a technology company that helps businesses grow by placing ads on publisher sites, mobile apps, and devices, collectively referred to as digital properties. The company operates outside of major search and social media platforms like Meta, Google, and Amazon. Thousands of Advertisers use Taboola to drive growth, while approximately 14,000 digital property partners, including NBCNews, Disney, Yahoo, and Apple, rely on the company for monetization and audience growth. Taboola reaches over 600 million people daily, gaining real-time insight into consumer reading and purchasing habits. This "pulse of the internet" data, combined with artificial intelligence (AI), helps advertiser clients achieve returns on their advertising spend. Taboola began operations in 2007. Digital properties utilize Taboola's technology platforms to achieve goals such as driving new audiences to their sites and apps or increasing on-site engagement. The company also provides monetization opportunities to digital properties by matching relevant advertising to their audience in real time. Taboola is a business-to-business (B2B) company that interacts with consumers only through its partners' digital properties. Advertisers leverage Taboola's proprietary AI-powered performance advertising platform to reach targeted audiences using effective ad formats across digital properties. Taboola primarily generates revenue when consumers click on, purchase from, or view ads that appear within partners' digital experiences via its performance AI engine. Advertisers pay Taboola for these clicks, purchases, or impressions, and Taboola shares the resulting revenue with the digital properties that display the ads and generate consumer actions.