Advertisers Eye Open Web AI: Study Shows 86% Would Shift Up to 25% of Budget
Summary
Taboola announced a new study revealing strong advertiser interest in agentic AI solutions for the open web. The research indicates 76% of advertisers are already seeing performance gains from AI, and a significant 86% would allocate up to a quarter of their advertising budget to the open web if comparable agentic AI solutions were available. This news directly validates Taboola's strategic direction and recent product launch of Realize+, an agentic solution for the open web announced in April 2026. Coming shortly after the company's strong Q1 2026 earnings report, these findings reinforce the potential for Taboola's AI-powered offerings to capture a growing share of advertising spend. Traders will monitor the adoption and performance of Realize+ as a key indicator of future revenue growth.
At the time of this announcement, TBLA was trading at $5.18 on NASDAQ in the Technology sector, with a market capitalization of approximately $1.4B. The 52-week trading range was $2.84 to $5.26. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: GlobeNewswire.