Simply Good Foods Co

The Simply Good Foods Company is a consumer packaged food and beverage company focused on nutritious snacking. The company develops, markets, and sells a product portfolio primarily consisting of protein bars, ready-to-drink (RTD) protein shakes, sweet and salty protein snacks, and confectionery products. These products are marketed under the Quest, Atkins, and OWYN brand names. Quest products cater to consumers seeking protein-rich foods and beverages that limit sugars and simple carbohydrates. Atkins products are designed for individuals following a low-carbohydrate lifestyle or managing weight or blood sugar levels. OWYN offers plant-based, protein-rich beverages that are tested for the top nine allergens and also limit sugars and simple carbohydrates. Simply Good Foods distributes its products primarily in North America through major retail channels, including grocery, club, and mass merchandise stores. Distribution also occurs via e-commerce, convenience, specialty, and other channels. The company's product formats include protein bars, cookies, chips and salty snacks, confections, RTD protein shakes, and protein powders.