COMSCORE, INC.

Comscore is a global information and analytics company that measures advertising, content, and their consumer audiences across various media platforms. The company creates its products using a global data platform that integrates information from digital platforms (connected televisions, mobile devices, tablets, and computers), televisions, direct-to-consumer applications, and movie screens, combined with demographics and other descriptive information. Comscore has developed proprietary data science to measure person-level and household-level audiences, eliminating duplicated viewing across devices and over time. This combination of data and methods provides a common standard for buyers and sellers to conduct advertising transactions. This helps companies in the media ecosystem understand and monetize their audiences and develop marketing plans and products to reach those audiences efficiently and effectively. Comscore's ability to unify behavioral and other descriptive data allows it to provide audience ratings, advertising verification, and granular consumer segments describing hundreds of millions of consumers. Its customers include digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The platforms measured include televisions, mobile devices, computers, tablets, connected TV ("CTV") devices, and movie theaters. The analyzed information spans geographies, content types, and activities, including websites, mobile and over-the-top applications, video games, television and movie programming, e-commerce, and advertising. Comscore is a Delaware corporation headquartered in Reston, Virginia.