Comscore CEO Matthew McLaughlin Buys $105K of Stock at $5.26
SCOR is trading near its 52-week low of $4.6 (7.2% above the low) on elevated volume (2.1× avg).
Summary
Comscore CEO Matthew McLaughlin purchased 20,000 shares for $105,200 at $5.26 per share, increasing his direct holdings to 165,739 shares.
Key Events · Ownership and Investor Activity · SCOR
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CEO Open-Market Purchase
Matthew McLaughlin bought 20,000 shares at a weighted average price of $5.26 (range $5.11–$5.39) for a total of $105,200 on 2026-08-26.
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Post-Transaction Ownership
Direct holdings increased to 165,739 shares following the purchase.
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Context: Restructuring Underway
The purchase follows Comscore's 2026-08-11 announcement of a realignment expected to cut $20–25 million in annual costs and a Q2 net loss of $14.8 million.
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Insider Conviction Signal
This is an open-market purchase by the CEO, not an option exercise or tax-related transaction, indicating personal capital commitment to the company's turnaround.
Analysis · SCOR · Trade & Services
CEO Matthew McLaughlin bought 20,000 shares on the open market for $105,200 at a weighted average price of $5.26, raising his direct stake to 165,739 shares. This is a real-money purchase by the company's top executive, not an option exercise or grant, and it comes just two weeks after Comscore disclosed a major restructuring with $20–25 million in annual cost cuts and a wider Q2 net loss. The buy is modest relative to the company's size but carries outsized weight because it is the CEO putting his own capital behind the turnaround.
How filings like this one have moved
In the 30 days to Sep 14, 2026, 29.9% of the 1591 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.24%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, SCOR was trading at $4.93 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $79.6M. The 52-week trading range was $4.60 to $10.18. This filing was assessed with positive market sentiment and an importance score of 7 out of 10.