Mattel Inc

Mattel, Inc. is a global play and family entertainment company that owns a portfolio of brands. Mattel's strategy focuses on growing its intellectual property (IP) driven play and family entertainment business. This involves growing toy brands with innovation and targeting adult fans and collectors, expanding direct-to-consumer and commercial reach, broadening content offerings in film, television, short-form content, and licensing in consumer products, location-based entertainment, and publishing. The company also aims to scale digital play through mobile games self-publishing, the Mattel163 mobile games studio, licensing, and creator platforms, and optimize operations using artificial intelligence (AI). Mattel owns a portfolio of brands and partners with global entertainment companies to license other IP. Mattel's owned and licensed brands and products are organized into categories. The Dolls category includes brands such as Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters. The Dolls portfolio is primarily driven by the Barbie brand and a collection of complementary brands offered globally. Barbie has been empowering girls since 1959. Monster High is a character-driven franchise.