Lego's 21% Sales Surge Intensifies Pressure on Mattel and Hasbro
MAT sits 17% above its 52-week low of $12.728.
Summary
Lego's H1 2026 revenue jumped 21% to $6.54B, with net profit up 32%, driven by World Cup and Formula 1 sets. The Danish toymaker is taking share from Mattel and Hasbro, whose recent results have been mixed. Mattel's Q2 showed a net loss and weak adjusted EPS, and this news underscores competitive headwinds. Watch for Mattel's response in upcoming product launches and holiday season performance.
At the time of this announcement, MAT was trading at $14.85 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $4.2B. The 52-week trading range was $12.73 to $22.48. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: Reuters.