Harley-Davidson Q2 North America Retail Sales Rise 3%, Reversing Recent Declines
HOG sits 65% above its 52-week low of $17.09.
Summary
Harley-Davidson's North America retail motorcycle sales grew 3% in Q2 2026, reversing recent declines. The company raised its full-year 2026 global motorcycle retail sales guidance to 133,500-138,500 units from 130,000-135,000 units, and wholesale shipments to the same range. It now expects HDMC operating income of $10 million to $50 million for 2026. This follows a challenging Q1 with an 85% drop in operating income and negative cash flow, a recent credit downgrade to junk status, and a May strategic plan announcement. Tariff costs of $75-90 million remain a headwind.
At the time of this announcement, HOG was trading at $28.22 on NYSE in the Manufacturing sector, with a market capitalization of approximately $2.9B. The 52-week trading range was $17.09 to $31.25. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.