Harley-Davidson Q2 North America Retail Sales Rise 3%, Raises Full-Year Guidance
HOG sits 58% above its 52-week low of $17.09.
Summary
Harley-Davidson reported Q2 2026 results with North American retail motorcycle sales up 3% to 29,751 units, reversing recent declines, and global retail sales reaching 42.5 thousand units. HDMC revenue rose 6% to $1.1 billion, and adjusted EBITDA margin expanded to 10.4% from 9.3% a year ago. The company raised full-year guidance for retail sales, wholesale shipments, and operating income at both HDMC and HDFS. This follows a challenging Q1 that saw an 85% drop in operating income and a credit downgrade to junk status earlier this month. The domestic retail rebound and guidance raise signal that the 'Back to the Bricks' strategic plan is gaining traction, though consolidated net income fell 26% due to the HDFS shift to a capital-light model. The next catalyst is sustained execution through the riding season.
At the time of this announcement, HOG was trading at $27.01 on NYSE in the Manufacturing sector, with a market capitalization of approximately $2.9B. The 52-week trading range was $17.09 to $31.25. This news item was assessed with positive market sentiment and an importance score of 8 out of 10. Source: PR Newswire.