Harley-Davidson Unscathed by Competitor's 'Culture War' Attack, Brings Production Back to US
HOG sits 50% above its 52-week low of $17.09.
Summary
Indian Motorcycle launched a social media campaign attempting to ignite a 'culture war' against Harley-Davidson, criticizing its electric motorcycles, production in Thailand, and DEI programs. Despite the attack, Harley-Davidson's stock has risen 6% since the campaign began, and the company appears largely unaffected. In response, Harley-Davidson announced it is bringing some motorcycle production back to the U.S. from Thailand, a move expected to create dozens of new jobs.
At the time of this announcement, HOG was trading at $25.64 on NYSE in the Manufacturing sector, with a market capitalization of approximately $2.7B. The 52-week trading range was $17.09 to $31.25. This news item was assessed with neutral market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.