Genius Sports Ltd

Genius Sports Limited provides technology-driven products and services to the sports, sports betting, and sports media industries across the Americas, Europe, and internationally. The company offers technology infrastructure for collecting, integrating, and distributing live optical tracking, event data, and video for league operations. It also provides streaming solutions, including technology, automatic production, and distribution, enabling sports organizations to commercialize video footage of their games. Genius Sports delivers end-to-end integrity services to sports leagues, featuring full-time active monitoring technology that uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, alongside online and offline educational and consultancy services. The company develops tools to enhance fan engagement for sports leagues, offers digital content and gamification solutions, and provides consumer insights and fan intelligence services. Additionally, Genius Sports supplies live sports data collection, pre-game and in-game odds feeds, and risk management services such as customer profiling, monitoring incoming bets, automated acceptance and rejection of bets, and limit setting. It also provides live streaming services. Key products include BetVision, an interactive single-screen live streaming solution with integrated bet slips, real-time statistics, and personalized viewing modes, and FanHub, an advertising solution for creating, delivering, and optimizing digital marketing campaigns, including data-driven personalized ad creative and programmatic media buying. Genius Sports Limited was founded in 2001 and is headquartered in London, the United Kingdom. The company changed its name from Genius Sports Group Limited in April 2021.