Cricut, Inc.

Cricut helps people lead creative lives through its creativity platform. As of December 31, 2025, the company served nearly 5.9 million Active Users, enabling them to create DIY goods ranging from custom greeting cards and apparel to on-demand gifts and large-scale decor. Cricut's ecosystem includes connected cutting machines, accessories, and materials, designed for scalability and seamless integration. The company continuously updates the functionality and features of both existing physical and digital products. The core of the Cricut platform is its cloud-based app, Cricut Design Space, which allows users to create and work on projects across desktop and mobile devices. This software collects billions of data points on user interactions, providing insights that help optimize products and drive engagement. Cricut's business model features strong user engagement and diversified sales across product categories. Its connected machines cut, write, score, and create decorative effects on materials such as paper, adhesive vinyl, iron-on vinyl, wood, and leather. These machines are offered in various sizes and price points, and in bundles that may include accessories, materials, or accessories, materials, and a subscription. Users typically begin their creative journey with a machine purchase and expand their use across Cricut's product family, leading to ongoing purchases of subscriptions, accessories, and materials.