Cricut Unveils Maker 5: 25% Thicker Cutting, 30% Smaller, $349 Launch
CRCT sits 56% above its 52-week low of $3.735 on light trading volume (0.3× avg).
Summary
Cricut launches its next-generation Maker 5 cutting machine with a 25% increase in material clearance (up to 3mm), a 30% more compact design, and a starting price of $349. The product goes on sale September 4, 2026, initially exclusive to Cricut.com and Michaels stores, with Michaels offering an exclusive Teal bundle. This is the first major hardware refresh since the company's Q2 revenue decline of 9% year-over-year, and the new flagship could help reinvigorate hardware sales. The launch follows a quarter where net income was boosted by one-time items, so sustained product demand will be key. Watch for early sell-through data and any commentary on pre-orders or initial demand during the exclusivity window.
At the time of this announcement, CRCT was trading at $5.85 on NASDAQ in the Technology sector, with a market capitalization of approximately $1.2B. The 52-week trading range was $3.74 to $6.93. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: GlobeNewswire.