Celsius Holdings, Inc.

Celsius Holdings, Inc. operates as a functional energy drink and wellness beverage company in the U.S. and internationally. Incorporated in Nevada on April 26, 2005, Celsius develops, processes, markets, sells, manufactures, and distributes a portfolio of differentiated products with innovative formulas. These products are positioned as premium lifestyle beverages for active, wellness-oriented, modern energy drink consumers. The portfolio primarily includes energy drinks under the CELSIUS®, Alani Nu®, and Rockstar® brands, with CELSIUS® and Alani Nu® also offering additional wellness products. Celsius serves consumers across functional energy and adjacent wellness categories. Products are available in the U.S., Canada, Europe, the Middle East, and Asia-Pacific regions. They are sold through conventional grocery, natural-food and convenience stores, fitness centers, mass-market and vitamin specialty retailers, and e-commerce platforms. On the Closing Date of the Pepsi Transactions, Celsius issued and sold 390,000 shares of Series B Preferred Stock to Pepsi and modified certain terms of the outstanding Series A Preferred Stock, all currently held by Pepsi. Pepsi received the right to designate an additional member to the Board, totaling two Board seats.