Celsius Holdings 10% Owner Sells $20.8M in Stock
CELH has more than doubled off its 52-week low of $21.1 on light trading volume (0.2× avg).
Summary
A 10% owner of Celsius Holdings, William H. Milmoe, reported the disposition of over $20.8 million worth of common stock in November 2025, as detailed in an amended Form 4 filing.
Key Events · Ownership and Investor Activity · CELH
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Significant Share Disposition
William H. Milmoe, a 10% owner, disposed of 562,500 shares of Celsius Holdings common stock.
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Substantial Transaction Value
The total value of the disposed shares amounted to $20,825,662.50.
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Transaction Details
The dispositions occurred between November 13 and November 17, 2025, at an average price of $37.02 per share, compared to today's stock price of $53.63.
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Amended Filing Purpose
The Form 4/A was filed solely to correct an overstatement in the post-transaction beneficial ownership reported in previous filings, not to change the transaction details themselves.
Analysis · CELH · Manufacturing
This amended Form 4 filing details a significant disposition of shares by William H. Milmoe, a 10% owner of Celsius Holdings. The sale of over $20.8 million worth of common stock, while representing a relatively small percentage of the company's market capitalization, is a substantial transaction in absolute dollar terms. Although the filing is an amendment to correct previously reported post-transaction ownership figures, the underlying sales indicate a notable reduction in holdings by a major shareholder. Investors should consider this as a potential signal of a shift in this large investor's position or portfolio rebalancing.
How filings like this one have moved
In the 30 days to Oct 3, 2026, 28.9% of the 1666 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.57%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, CELH was trading at $53.63 on NASDAQ in the Manufacturing sector, with a market capitalization of approximately $13.4B. The 52-week trading range was $21.10 to $66.74. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.