Best Buy Co., Inc.

Best Buy Co., Inc. was incorporated in Minnesota in 1966 and aims to enrich lives through technology by personalizing and humanizing technology solutions. The company achieves this by combining tech expertise with a human touch to meet customer needs online, in stores, or in their homes. Best Buy operates in the U.S. and Canada. The company has two reportable segments: Domestic and International. The Domestic segment includes operations in all U.S. states, districts, and territories, along with the Best Buy Health business. Brand names within the Domestic segment include Best Buy, Best Buy Ads, Best Buy Business, Best Buy Essentials, Best Buy Health, Best Buy Marketplace, Geek Squad, Imagine That, Insignia, Lively, Jitterbug, My Best Buy, My Best Buy Memberships, Pacific Kitchen and Home, TechLiquidators, and Yardbird. Associated domain names are bestbuy.com, lively.com, techliquidators.com, and yardbird.com. The International segment covers all operations in Canada. Brand names for the International segment include Best Buy, Best Buy Ads, Best Buy Business, Best Buy Express, Best Buy Marketplace, Best Buy Mobile, Geek Squad, Insignia, and TechLiquidators. The domain names are bestbuy.ca and techliquidators.ca. Both segments are managed by leadership teams and operate an omnichannel platform, allowing customers to engage online, in stores, or through in-home services. Merchandise and service development, pricing, promotions, procurement, supply chain, online and mobile application operations, marketing, advertising, and labor deployment are centrally managed across all channels.