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BBY
NYSE Trade & Services

Founder Richard Schulze Adopts Long-Term Stock Sale Plan After Selling $38M in Shares

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Retail Stocks · Consumer
Sentiment info
Negative
Importance info
7
Price
$72.88
Mkt Cap
$15.334B
52W Low
$55.1
52W High
$84.99
52W Position info
32% above low
Off High info
14% below high
Rel. Volume info
1.0× avg
Market data snapshot near publication time

BBY sits 32% above its 52-week low of $55.1.

Summary

Best Buy founder Richard M. Schulze sold $38 million in shares and established a new long-term trading plan for further sales, signaling ongoing insider distribution.


Key Events · Ownership and Investor Activity · BBY

  • Founder Sells $38 Million in Shares

    Richard M. Schulze, founder and Chairman Emeritus, sold 500,350 shares of common stock on May 29, 2026, for approximately $38.08 million. This transaction was previously reported in a Form 4 filing on June 2, 2026.

  • New Long-Term Selling Plan Adopted

    Mr. Schulze adopted a pre-arranged trading plan (May 2026 Plan) on May 29, 2026, to sell shares for personal long-term asset diversification and estate planning. The plan is expected to expire in June 2027.

  • Beneficial Ownership Reduced to 6.1%

    Following the sales, Mr. Schulze's aggregate beneficial ownership in Best Buy has decreased to 12,859,275 shares, representing approximately 6.1% of the outstanding common stock.


Analysis · BBY · Trade & Services

Best Buy founder and Chairman Emeritus Richard M. Schulze has adopted a new pre-arranged trading plan to sell shares for personal asset diversification and estate planning, expected to run until June 2027. This follows his recent sale of approximately $38 million worth of common stock, which was previously reported in a Form 4 filing. The establishment of a long-term selling plan by a significant insider creates an overhang on the stock.

At the time of this filing, BBY was trading at $72.88 on NYSE in the Trade & Services sector, with a market capitalization of approximately $15.3B. The 52-week trading range was $55.10 to $84.99. This filing was assessed with negative market sentiment and an importance score of 7 out of 10.

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BBY - Latest Insights

BBY
Jun 26, 2026, 5:04 PM EDT
Filing Type: 4
Importance Score:
8
Price at Filing: $77.73
Real-time Price: $85.41 info
Change: +$7.68 (+10%) info
Market Cap: $18.002B info
BBY
Jun 26, 2026, 3:18 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $77.74
Real-time Price: $85.41 info
Change: +$7.67 (+10%) info
Market Cap: $18.002B info
BBY
Jun 25, 2026, 5:33 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $76.89
Real-time Price: $85.41 info
Change: +$8.52 (+11%) info
Market Cap: $18.002B info
BBY
Jun 24, 2026, 9:57 AM EDT
Source: BayStreet
Importance Score:
7
Price at Filing: $77.40
Real-time Price: $85.41 info
Change: +$8.01 (+10%) info
Market Cap: $18.002B info
BBY
Jun 22, 2026, 4:10 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $74.10
Real-time Price: $85.41 info
Change: +$11.31 (+15%) info
Market Cap: $18.002B info
BBY
Jun 05, 2026, 4:43 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $71.53
Real-time Price: $85.41 info
Change: +$13.88 (+19%) info
Market Cap: $18.002B info
BBY
Jun 02, 2026, 5:38 PM EDT
Filing Type: SCHEDULE 13D/A
Importance Score:
7
Price at Filing: $72.88
Real-time Price: $85.41 info
Change: +$12.53 (+17%) info
Market Cap: $18.002B info
BBY
Jun 02, 2026, 5:23 PM EDT
Filing Type: 4
Importance Score:
8
Price at Filing: $72.88
Real-time Price: $85.41 info
Change: +$12.53 (+17%) info
Market Cap: $18.002B info
BBY
May 30, 2026, 3:13 AM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $77.86
Real-time Price: $85.41 info
Change: +$7.55 (+10%) info
Market Cap: $18.002B info
BBY
May 29, 2026, 5:16 PM EDT
Filing Type: 144
Importance Score:
7
Price at Filing: $77.70
Real-time Price: $85.41 info
Change: +$7.71 (+10%) info
Market Cap: $18.002B info