Digital Turbine, Inc.

Digital Turbine, Inc. is a leading independent mobile growth platform that serves advertisers, publishers, wireless carriers, and device original equipment manufacturers (OEMs). The company provides end-to-end products and solutions using its proprietary technology to all participants in the mobile application ecosystem. These offerings enable brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers, while also creating monetization opportunities for OEMs, carriers, and application publishers and developers. The company reports its operations through two segments: On Device Solutions (ODS) and App Install. The ODS business provides products and services that simplify the discovery and delivery of mobile apps and content media for device end users. ODS includes two product and service groups: * **Application Media** delivers apps to end users through partnerships with wireless carriers and OEMs. This platform optimizes revenue by using proprietary technology to streamline, track, and manage app install demand from hundreds of application developers across various publishers, carriers, OEMs, and devices. * **Content Media** presents news, weather, sports, and other content directly within the native device experience (e.g., as the start page in the mobile browser, a widget, on unlock) through partnerships with wireless carriers and OEMs. Content Media optimizes revenue through Programmatic Ad Partner Revenue (advertising sold on an ad exchange at a cost-per-thousand (CPM) rate), Sponsored Content (sponsored content from third-party providers monetized when a recommended story is viewed at a cost-per-click (CPC) rate), and Editorial Content (owned or licensed media monetized when clicked on at a CPC rate).