India Smartphone Shipments Plunge to 6-Year Low in Q1 Amid Price Hikes, Counterpoint Reports
Summary
India's smartphone shipments declined 3% year-on-year in the first quarter of 2026, hitting a six-year low due to rising costs, price hikes, and soft consumer demand. Counterpoint Research anticipates further double-digit declines in Q2, signaling a challenging period for a critical growth market. While Apple maintained a 9% market share and Google saw 39% growth as the fastest-growing premium brand, the overall market contraction is a significant headwind. This regional weakness in India contrasts with recent positive news regarding Apple's strong iPhone shipments in China and overall global market outperformance, suggesting a mixed outlook for the company's international sales strategy.
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