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AAPL
NASDAQ Technology

Apple Plunges 7% on Weak Forecast, Supply Chain Woes in Cook's Final Call

Tom Rudovsky · Reported by Dow Jones Newswires
More coverage: Technology
Sentiment info
Negative
Importance info
9
Price
$303.63
Mkt Cap
$4.46T
52W Low
$201.5
52W High
$344.57
52W Position info
51% above low
Off High info
12% below high
Rel. Volume info
0.5× avg
Market data snapshot near publication time

AAPL sits 51% above its 52-week low of $201.5.

Summary

Apple shares are down 7% today after the company issued a disappointing forecast and warned of worsening component shortages during Tim Cook's final earnings call as CEO. The selloff stands out against a broader tech rebound led by Amazon's 13% surge on strong cloud sales, and the slump is dragging on the tech sector. This follows a 6% drop in late June and adds to a string of negative headlines, including a 19% iPhone shipment decline in China and EU regulatory headwinds. The weak outlook and supply chain issues directly threaten the premium pricing strategy Apple recently implemented with 15-25% price hikes across Macs and iPads. With Cook departing, the leadership transition adds uncertainty at a time when the company is betting heavily on its new AI suite to reignite growth.

At the time of this announcement, AAPL was trading at $303.63 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.5T. The 52-week trading range was $201.50 to $344.57. This news item was assessed with negative market sentiment and an importance score of 9 out of 10. Source: Dow Jones Newswires.


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AAPL - Latest Insights

AAPL
Jul 31, 2026, 10:41 AM EDT
Source: Reuters
Importance Score:
8
Price at Filing: $302.08
Real-time Price: $302.95 info
Change: +$0.870 (+0.29%) info
Market Cap: $4.45T info
AAPL
Jul 31, 2026, 8:10 AM EDT
Source: Reuters
Importance Score:
9
Price at Filing: $307.89
Real-time Price: $302.95 info
Change: -$4.94 (-2%) info
Market Cap: $4.45T info
AAPL
Jul 31, 2026, 6:01 AM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $309.15
Real-time Price: $302.95 info
Change: -$6.20 (-2%) info
Market Cap: $4.45T info
AAPL
Jul 31, 2026, 3:01 AM EDT
Source: Benzinga
Importance Score:
9
Price at Filing: $310.47
Real-time Price: $302.95 info
Change: -$7.52 (-2%) info
Market Cap: $4.45T info
AAPL
Jul 31, 2026, 2:40 AM EDT
Source: ShareCast
Importance Score:
9
Price at Filing: $312.33
Real-time Price: $302.95 info
Change: -$9.38 (-3%) info
Market Cap: $4.45T info