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AAPL
NASDAQ Technology

Apple Plunges 7% on Weak Forecast, Supply Chain Woes in Cook's Final Call

Tom Rudovsky · Reported by Reuters
More coverage: Technology
Sentiment info
Negative
Importance info
9
Price
$307.89
Mkt Cap
$4.897T
52W Low
$201.5
52W High
$344.57
52W Position info
53% above low
Off High info
11% below high
Rel. Volume info
1.3× avg
Market data snapshot near publication time

AAPL sits 53% above its 52-week low of $201.5.

Summary

Apple shares dropped 7% pre-market after the company issued a revenue growth forecast of 9-11% for the current quarter, missing the ~12% Wall Street estimate. CEO Tim Cook, on his final earnings call before transitioning to Executive Chairman in September, called component shortages 'very significant' and said the company's inventory buffer is fading. The supply chain strain, driven by AI data center demand, is limiting iPhone and Mac production despite strong demand. Services growth also softened, raising concerns about future monetization. This follows a series of challenges including China shipment declines, EU regulatory hurdles, and price hikes. The forecast miss and supply chain warning mark a material negative shift, with the stock set to erase over $360 billion in market value. The CEO transition adds uncertainty, though John Ternus is a known internal successor. Watch for the iPhone launch in September, where expected price increases could further test demand.

At the time of this announcement, AAPL was trading at $307.89 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.9T. The 52-week trading range was $201.50 to $344.57. This news item was assessed with negative market sentiment and an importance score of 9 out of 10. Source: Reuters.


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AAPL - Latest Insights

AAPL
Jul 31, 2026, 6:01 AM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $309.15
Real-time Price: $308.20 info
Change: -$0.950 (-0.31%) info
Market Cap: $4.897T info
AAPL
Jul 31, 2026, 3:01 AM EDT
Source: Benzinga
Importance Score:
9
Price at Filing: $310.47
Real-time Price: $308.20 info
Change: -$2.27 (-0.73%) info
Market Cap: $4.897T info
AAPL
Jul 31, 2026, 2:40 AM EDT
Source: ShareCast
Importance Score:
9
Price at Filing: $312.33
Real-time Price: $308.20 info
Change: -$4.13 (-1%) info
Market Cap: $4.897T info
AAPL
Jul 31, 2026, 1:57 AM EDT
Source: Benzinga
Importance Score:
9
Price at Filing: $312.33
Real-time Price: $308.20 info
Change: -$4.13 (-1%) info
Market Cap: $4.897T info
AAPL
Jul 30, 2026, 5:43 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $309.80
Real-time Price: $308.20 info
Change: -$1.60 (-0.52%) info
Market Cap: $4.897T info